PowerPoint

PowerPoint PowerPoint - Start

2016-03-31 43K 43 0 0

Download Presentation

PowerPoint




Download Presentation - The PPT/PDF document "PowerPoint" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.



Presentations text content in PowerPoint

Slide1

PowerPoint Presentations for Small Business Management: Launching and Growing New Ventures, Fifth Canadian Edition

Adapted by Cheryl DowellAlgonquin College

Slide2

CHAPTER 8

Global Marketing

8-

2

Slide3

LOOKING AHEAD

After studying this chapter, you should be able to:Discuss global marketing and the potential of small firms as global enterprises.Explain the challenges that global enterprises face.Describe the initial steps of a global marketing effort.Identify sources of trade and financing assistance.

Copyright © 2013 by Nelson Education Limited

8-

3

Slide4

GLOBAL BUSINESS

Copyright © 2013 by Nelson Education Limited

8-4

Innovation is essential to competitivenessExpanding markets are one of the forces behind global expansionCompanies are looking to emerging markets where income and buying power are growing rapidly (see Exhibit 8-1)China and India have attracted attention from international firms because of their large populations and potential market demand

LO 1

Slide5

GLOBAL BUSINESS

Copyright © 2013 by Nelson Education Limited

8-5

LO 1

Slide6

GLOBAL CHALLENGES

TRADE AGREEMENTSFree Trade Agreement(FTA)accord that eases trade restrictions between Canada and the United StatesNorth American Free Trade Agreement (NAFTA)eases trade restrictions among Canada, theUnited States, and MexicoGeneral Agreement on Tariffs and Trade (GATT)international agreement that aims to reduce tariffs and other trade barriers among countriesWorld Trade Organization (WTO)international organization that administers GATT and works to lower tariffs and trade barriers worldwide

Copyright © 2013 by Nelson Education Limited

8-6

LO 2

Slide7

INITIAL PREPARATIONS FOR GLOBAL MARKETING

Copyright © 2013 by Nelson Education Limited

8-7

Research the foreign market and settingSet up a sales and distribution plan

LO 3

Slide8

RESEARCHING A FOREIGN MARKET

DFAIT (Department Of Foreign Affairs And International Trade)primary Canadian government agency responsible for assisting exportersServices offered:Export Information KitExport CounsellingWorld Information Network for Exporters (WINS)International Trade Data BankOverseas Trade FairsTrade Leads and Trade MissionsInternet Resources www.international.gc.ca

Copyright © 2013 by Nelson Education Limited

8-8

LO 3

Slide9

OTHER FEDERAL GOVERNMENT DEPARTMENTS AND PROGRAMS

Copyright © 2013 by Nelson Education Limited

8-9

Canadian Commercial Corporation (CCC) http:// www.ccc.ca Export Development Canada http:// www.edc.ca Canadian International Development Agency (CIDA) http:// www.acdi-cida.gc.ca Canada Revenue Agencyhttp:// www.cra-arc.gc.ca/menu-e.html BDChttp://www.bdc.ca/Pages/SplashPage.aspxStatistics Canadawww.statcan.gc.ca Forum for International Trade Training (FITT)http:// www.fitt.ca

LO 3

Slide10

QUESTIONS TO ASSIST WITH GLOBAL EXPANSION

Copyright © 2013 by Nelson Education Limited

8-10

LO 3

Slide11

SALES AND DISTRIBUTION CHANNELS

Copyright © 2013 by Nelson Education Limited

8-11

Licensinglegal arrangement allowing another manufacturer to use the property of the licenser in return for royalties

LO 3

Slide12

SALES AND DISTRIBUTIONRISK LEVELS

Copyright © 2013 by Nelson Education Limited

8-12

LO 3

Slide13

FOREIGN MARKET CHANNELS OF DISTRIBUTION

Copyright © 2013 by Nelson Education Limited

8-

13

LO 3

Slide14

SOURCES OF TRADE ANDFINANCING ASSISTANCE

Copyright © 2013 by Nelson Education Limited

8-14

Getting trade information and arranging financing is often the biggest barrier to small business exportingDirect and indirect sources of trade and financing information:Private banksletters of creditFactoring housesThe Export Development Corporation (EDC)

LO 4

Slide15

LETTER OF CREDIT

Copyright © 2013 by Nelson Education Limited

8-15

Buyer arranges for its bank to open a letter of creditBuyer’s bank prepares an irrevocable letter of creditBuyer’s bank sends the irrevocable letter of credit to a Canadian bank, requesting confirmation. The Canadian bank prepares a letter of confirmation to forward to the exporter. Exporter reviews all conditions in the letter of credit. Exporter arranges with the freight forwarder to deliver the goods to the appropriate port or airport.Continued…

LO 4

Slide16

LETTER OF CREDIT

Copyright © 2013 by Nelson Education Limited

8-16

Freight forwarder completes the necessary documents.Exporter (or the freight forwarder) presents to the Canadian bank documents indicating full compliance.Bank reviews the documents. Documents are forwarded to the buyer’s bank for review and transmitted to the buyer.Buyer (or agent) gets the documents that may be needed to claim the goods.A draft, which may accompany the letter of credit, is paid by the exporter’s bank

LO 4

Slide17

Slide18

Slide19

Slide20

Slide21

Slide22

Slide23

Slide24


About DocSlides
DocSlides allows users to easily upload and share presentations, PDF documents, and images.Share your documents with the world , watch,share and upload any time you want. How can you benefit from using DocSlides? DocSlides consists documents from individuals and organizations on topics ranging from technology and business to travel, health, and education. Find and search for what interests you, and learn from people and more. You can also download DocSlides to read or reference later.