r Media Healthcare Research 609 9875579 2015 Eyecare Readership Study F acts 2015 Eyecare Data Collection The mailing and online survey invitation lists used for the Optometry and Opticianry samples in ID: 650460
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Slide1
Questions?
Contact Kantar Media Healthcare Research (609) 987-5579
2015
Eyecare
Readership
Study
F
acts
Slide2
2015
Eyecare - Data CollectionThe mailing and online survey invitation lists used for the Optometry and Opticianry samples inthe Eyecare Readership survey were selected on an nth-name basis from the Hugo Dunhill list. For the 2015 survey, the mailing house that made the nth-name selections was Direct Medical Data in Des Plaines, Illinois
.The mailing and online survey invitation lists used for the Ophthalmologist sample in the
Eyecare Readership survey were selected on an nth-name basis from the AMA universe ofoffice and hospital-based physicians of all ages involved in patient care. Ophthalmologists of
all ages are eligible for inclusion in the sample, but first-year residents, physicians in federalgovernment or military service, and physicians in the US Territories are excluded. For the 2015survey, the universe counts and nth-name selections for the mailing survey were conducted
internally by Kantar Media.Online respondents for all groups were derived from an internal panel of
eyecare professionalsfrom previous surveys, as well as the All Global and
WorldOne physician panels.Slide3
2015 Eyecare
- Specialties Studied and UniversesOptometrists Opticians OphthalmologistsTotal Respondents : 450 211 462 Universe:
33,100
67,600 18,545 Slide4
2015 Eyecare
- Additions/DeletionsPublications StudiedA total of 32 publications were included in this survey. General criteria used for selection of the 32 publications were (1) a publication frequency of at least 4 times per year, (2) circulation to at least 20 percent of the universe of a given specialty, (3) acceptance of advertising from several advertisers and (4) a minimum of four issues published as of February 2015.NOTE – If a publication scored below 20% in receivership for a particular specialty, that publication was not reported on the tables for that specialty. The one exception for this study is among Ophthalmologists, in which a publication received by fewer than 20% of the total Ophthalmologist group was still reported on the tables as long as it was received by at least 20% of the respondents in one of the four primary sub-specialties (Retina, Cataract, Refractive/Corneal, and Glaucoma).Publications AddedThe following publications were studied for the first time in 2015. Please note the
Initial Date of Publication information. Although every effort is made to identify and measure new publications a soon as they have 4 to 6 issues out, there are occasions where a publication is available for a few years before it is studied. If a publication has been in the market for a few years before it is studied, its readership and exposure scores should be compared to established publications rather than to new introductions.
Publication
Publisher Initial Date of Publication
AOA Focus American Optometric Association 2014
Invision SmartWork Media 2014
Publications Deleted No
publications deleted in
2015Slide5
2015 Eyecare
- Publication Grid