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Sustainable Marketing 2016 Trends- Upcoming Trends and How to Spot Them Sustainable Marketing 2016 Trends- Upcoming Trends and How to Spot Them

Sustainable Marketing 2016 Trends- Upcoming Trends and How to Spot Them - PowerPoint Presentation

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Uploaded On 2018-03-18

Sustainable Marketing 2016 Trends- Upcoming Trends and How to Spot Them - PPT Presentation

Data contributed from Rose Wilson Rosalie J Wilson Business Development Services and Mary P eabody UVM Extension Macro T rends amp Key Words Healthy amp Natural Functional Foods No ID: 655707

2016 trends consumer amp trends 2016 amp consumer savory www food trends

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Slide1

Sustainable Marketing

2016 Trends- Upcoming Trends and How to Spot Them

Data contributed from Rose Wilson, Rosalie J Wilson Business Development Services and Mary

P

eabody, UVM ExtensionSlide2

Macro T

rends & Key Words

Healthy &

Natural

Functional Foods“No additives, no... no …” “Whole”; “Wholesome”“Natural”“Hand” (made)Beige & green toned packagingPersonalizedEthnicWaste ConsciousEat your Root GreensEco-packaging

Convenience “Easy”“Simple”“5-ingredient”“Quick”“To-Go”“30-minute Solution”Delivered/Delivery ServicePre-packagedPre-preparedMeal kits

Photo: Alex Lau

www.blueapron.comSlide3

2016 Consumer Trends…

Oatmeal- sweet and savory

Grass-fed meats

Upscale non-alcoholic beverages

Vegetables and Fruit forwardAncient grains- AmaranthSavory oatmeal Tastespotting.comSlide4

2016 Consumer Trends…

Pulses- high fiber, plant proteins

Alternative flours (GF)

Flavorful herb mixes- thyme, rosemary, lavender

SeaweedsFermented FoodsChickpea flour, rosemary, and fennel seed socca

with parsley at Terrine in L.A. Photo: Ryan TanakaSlide5

2016 Consumer Trends…

Full Fat is good

Sugar is bad

Fried Chicken

Whole, Natural Foods – not processed Raising the heat levelsPizzahut.com

http://www.ispot.tv/ad/AZX9/little-caesars-pizza-the-recipe-lamination-is-foreverSlide6

What’s Hot in Snacks

Shift from sweet to savory

Combining sweet with heat

Shift from

high-carb to nutrient denseSlide7

Look for new products…

Spicy-salty-savory ethnic snacks are afternoon favorites and meal replacements…

Hummus variations

Chili-citrus potato chips

Mango-chili-lime chipsFlavored popcorns (like seaweed and sesame)Slide8

What consumers will be looking for…

Jerky

Hummus

Popcorn

Crazy chip flavorsSpicy-salty-savory mixesEthnic snacks (Japanese and Korean)Spiralized veggiesBrussel sprouts are the new kaleCauliflower (steaks, mashed “potatoes”, “rice”…)Farro is the new quinoaSavory yogurts

Primalpalette.comSlide9

Rising

African flavors

Authentic ethnic cuisine

Artisan soft drinks

Middle Eastern flavorsPop-up restaurantsHyper-local sourcingHouse-made ice creamArtisan butcheryHouse-made/Artisan picklesNontraditional eggsSettingUnderutilized fish

Kale saladsFresh beans/PeasGluten freeQuinoaDark greensCoconut waterAsian noodlesFlatbreadsEgg-whiteLo-Cal entreesAlternative sweetenersHybrid dessertsSlide10

How to Spot Trends

Survey & listen to your customers: What are they talking about? What are they asking for? How are their lives changing?

Read food magazines

Watch the Food Network and cooking shows

Look for innovation in the Grocery Storeones that tend to lead on trends: Wegman’s, City MarketWhat products are drawing consumer attention? What are people buying?Sign up for Mary’s annual trends webinar! Mary.peabody@uvm.eduSearch the internetFood Associations- National Retailers Ass’n, National Restaurant Ass’n

http://www.baumwhiteman.com/2016Trends.pdfhttp://www.bonappetit.com/trends/article/food-trends-2016Slide11

What to do with the Data?

Look for commonalities

Three magazines with a falafel recipe…

5 advertisements using beige and green packaging to promote “natural” “wholesome” offerings…

Look at how you can apply trending ideas, words, packaging and presentation to your business, products and services