a real quick onpage seo crash course About Me Tom De Spiegelaere MangoMatter m angomattermediacom Onpage SEO 101 Keyword in title tag start with the keyword Title tag should be your H1 if not add H1 with related keyword ID: 588034
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Slide1
The SEO Cluster Strategy
+ a real quick on-page
seo
crash courseSlide2
About Me
Tom De
Spiegelaere
MangoMatter
m
angomattermedia.comSlide3
On-page SEO 101
Keyword
in title tag – start with the keyword
Title tag should be your H1 – if not, add H1 with related keyword
Other
headings ->
related keywords
A LOT of content –
500+
words
Add multimedia
Add alt tags to your
images (geo-tag them if you want to go the extra mile)
Interlink to other pages on-site
Page
speed – caching
plugin,
optimise images, etc
.Slide4
On-page SEO 101
Nice
url
– with keyword if not already in root domain name
Use of main keyword in the first 100 words
Add a decent meta description for
optimal
CTR (doesn’t help you rank)
Don’t need meta tags (been outdated for a
loooooong
time, though I’d mention it anyway in case people still stuff keywords in their meta-tags)
For local ->
http://localseochecklist.org/
Add
schema,
def
if you’re a local biz ->
http://makeschema.com/
or
basic
http://www.microdatagenerator.com/local-business-schema
/
Off-page must: Create your google+ local page!Slide5
Keyword research
https://
moz.com/blog/using-the-new-adwords-keyword-planner-for-local-seo-keyword-research
kwfinder.comSlide6
SEO cluster strategy
It’s free
Works best on med to high competition keywords that you’ve been targeting with off-page SEO, but they seem to be stuck.
Also works on low competition keywords, if your site already has a bit of link-juice coming in.
Can boost a LOT of long tail keywords!Slide7
Requirements
Website is optimised as much as possible <- on-page SEO
You have a list of keywords related to the services you offer <- keyword research
Each of your services has a dedicated page on your site
Each service page interlinks with the homepage and at least 1 other service page
Each service page is targeting a main keyword in the
url
and page title/h1, + a few other related keywords in-content and other headings
At least 300 words, ideally 500+Slide8
The Strategy
For
each
service you offer,
take your related keywords, and create individual pages for each related
keyword.
I
recommend at least 3 pages per service page (ideally 5 or
more)
we're
calling these 5 new pages a
cluster
interlink
the cluster, so each cluster page randomly links to maybe 2 others in the same cluster,
then also link each page to
its parent service page
.
do
this for every service
pageSlide9
The Strategy
do not interlink separate clusters, only link within a cluster and to its parent service page.
these new page don't
have to
be anywhere in the
nav
menu, their sole purpose is to create more topical relevance (I did not invent this word).
The only issue might be how to get them indexed by google as no page links to a cluster, clusters link to other pages but nothing links to them. You can solve this by having a services overview page that links to both all the services and 1 cluster page per service (google will follow the trail and index those pages as they all interlink)Slide10
The StrategySlide11
The Strategy
If done correctly, you now have topical clusters of pages talking about a specific subject/topic, all linking to 1 service page (boosting its topical relevance in a big way), which in turn forwards that (now stacked) topical relevance to the homepage (you can imagine the amount of topical relevance all pointed to the homepage if you have multiple services).
And
that's it, can be very powerful!