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The Tourism Industry Many nations depend on tourism to be one of their The Tourism Industry Many nations depend on tourism to be one of their

The Tourism Industry Many nations depend on tourism to be one of their - PowerPoint Presentation

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The Tourism Industry Many nations depend on tourism to be one of their - PPT Presentation

biggest revenue generators Tourism represents approximately 33 of the worlds exports revenue generation For small countries it can represent almost 34ths of their yearly national income In 2007 898 million people travelled internationally ID: 727746

travel tourism food jobs tourism travel jobs food manager services sector creates tour industry beverage government money destination guide

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Presentation Transcript

Slide1

The Tourism Industry

Many nations depend on tourism to be one of their

biggest revenue generators

Tourism represents approximately 33% of the world’s exports (revenue generation)

For small countries it can represent almost 3/4ths of their yearly national income

In 2007, 898 million people travelled internationally

In 2006, tourists spent $733 billion into the countries they visitedSlide2

Passports

Recently, Western Hemisphere Travel Initiative (WHTI) required Canadians and Americans to carry valid passports when crossing the border

Aimed to stop terrorists from getting into the States by crossing the Canadian border

Has created significantly longer border waitsSlide3

Why is tourism referred to as a sector?

Sector

:

part or division of national economy

Essentially, tourism is a “product” that we sell and the money we get from this product is used to help balance the budget and reduce national debt

Tourism products are integrally connected, meaning one product does not flourish by itself but needs other, different components to help sell it

Government appointed a committee to look at the tourism sector and the impact it has on Canadian society…..Slide4

“The Buchanan Report” stated…

Tourism created more jobs at a faster pace than any other industry in Canada

The money it made benefitted all levels of government (federal, provincial, municipal) by nearly 40%

Tourism created jobs for more women, more young adults, more visible minorities, more people re-entering the workforce and more immigrants than any other industry in Canada

Jobs ranged from entry-level to highly paid executive positions.

Value of tourism was vastly underrated and misunderstood by the government and the publicSlide5

What on earth did that mean?

We like money, we want more money

 steps were taken to ensure that the tourism sector continued to growSlide6

Eight Components of Tourism Sector

Transportation

Accommodation

Food and Beverage

Attractions

Events

Adventure Tourism and Outdoor Recreation

Travel Services

Tourism ServicesSlide7

Transportation

How to get to destination and also how to get around once at destination

Airlines, railroads, cruises, tour busses, rental cars

Creates jobs for:

Pilots, reservation agents, cruise director, car rental agent, customer services agent, purser on

train/ship/plane, captain

of charter boatSlide8

Accommodations

Travelers need a place to sleep

Hotels, bed and breakfasts, cabins, cottages, hostels, couch surfing

Creates jobs for

: front-desk clerk, hostel manager, health-club manager, valet, camp counselor, night auditor, groundskeeper, concierge, housekeeperSlide9

Food and Beverage

Largest in the tourism sector, greatest opportunity for entrepreneur

Full-service restaurants (fine dining, family style, specialty, theme), limited-service (fast food), drinking establishments (bars, pubs, taverns), food in hotels, food in airports, delis or gourmet shops,

etc

!!!

Creates jobs for

: wine steward, banquet chef, baker, bartender, nightclub manager, food service director, catering manager, food/beverage serverSlide10

Attractions

Entertain and educate the visitors

Can be permanent or manufactured

Historical sites, museums, theaters, casino, waterparks, gardens, zoos

Creates jobs for:

travel guide, casino dealer, heritage interpreter, attraction facility guide, amusement park supervisor, sales manager, public relations managerSlide11

Events

Calgary Stampede, Canmore Highland Games

Festivals, sporting events, conventions, meetings

Creates jobs for:

destination services rep, program specialist, registration supervisor, catering coordinator, special event manager, trade show operator, meeting

planner, exhibit designer,

convention center managerSlide12

Adventure Tourism and Outdoor Recreation (ATOR)

Provides hands-on physical activities for visitors (

t

ennis, golf, hiking, skiing, fishing,

etc

)

Driven by desire to stay fit and healthy through exercise

$5 billion in revenue each year!!

Ecotourism:

travel intended to support study of earth’s biodiversity

Creates jobs for: local tour guide, ski lift operator, park warden, avalanche control trainee, lifeguard, tennis pro, recreation director, marina managerSlide13

Travel Services

Hotel reservations, flight

packages

4500 travel agencies in

Canada

Creates jobs for: reservation agents, tour guide, sales rep, incentive travel specialists, tour planner, package tour coordinator, destination development specialist, tour operator, travel agency ownerSlide14

Tourism Services

Support services for the tourism sector

Research, marketing, consulting, education, media coverage

Information centers, gift shops, travel insurance, duty-free shopsSlide15

North American Standard Industrial Classification (NAICS)

Wanted all countries to have equivalent statistics

Merged the 8 components into 5 sub-sectors:

Accommodations

Food and beverage

Recreation and entertainment

Transportation

Travel Services

AKA they combined attractions, events and ATOR as “entertainment”Slide16

Many jobs are unaware that they are part of tourism industry

For example, if you ask a bartender if he/she works in tourism, he/she will probably say no

However, food and beverage falls under tourism umbrellaSlide17

Different Types of Tourism

Tourism:

“the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes”

(as defined by the World Tourism Organization)Slide18

Group Work

Create a slide for the type of tourism you were assigned.

Explain what it is

and

give an example

:

Agricultural Tourism

Ecotourism

Culinary Tourism

Volunteer Tourism

Spa TourismMedical TourismExtreme TourismSlide19

Why has the tourism industry grown?Slide20

Reason for Tourism growth

Advancements made in how we transport people (trains, cruises, planes)

Better marketing, promotions, and media coverage

Computers and Internet

Better educational systems

More disposable income

More stressful lifestyle

Declining cost of travel

Common currencies

Political Stability

Easing of government restrictions