biggest revenue generators Tourism represents approximately 33 of the worlds exports revenue generation For small countries it can represent almost 34ths of their yearly national income In 2007 898 million people travelled internationally ID: 727746
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Slide1
The Tourism Industry
Many nations depend on tourism to be one of their
biggest revenue generators
Tourism represents approximately 33% of the world’s exports (revenue generation)
For small countries it can represent almost 3/4ths of their yearly national income
In 2007, 898 million people travelled internationally
In 2006, tourists spent $733 billion into the countries they visitedSlide2
Passports
Recently, Western Hemisphere Travel Initiative (WHTI) required Canadians and Americans to carry valid passports when crossing the border
Aimed to stop terrorists from getting into the States by crossing the Canadian border
Has created significantly longer border waitsSlide3
Why is tourism referred to as a sector?
Sector
:
part or division of national economy
Essentially, tourism is a “product” that we sell and the money we get from this product is used to help balance the budget and reduce national debt
Tourism products are integrally connected, meaning one product does not flourish by itself but needs other, different components to help sell it
Government appointed a committee to look at the tourism sector and the impact it has on Canadian society…..Slide4
“The Buchanan Report” stated…
Tourism created more jobs at a faster pace than any other industry in Canada
The money it made benefitted all levels of government (federal, provincial, municipal) by nearly 40%
Tourism created jobs for more women, more young adults, more visible minorities, more people re-entering the workforce and more immigrants than any other industry in Canada
Jobs ranged from entry-level to highly paid executive positions.
Value of tourism was vastly underrated and misunderstood by the government and the publicSlide5
What on earth did that mean?
We like money, we want more money
steps were taken to ensure that the tourism sector continued to growSlide6
Eight Components of Tourism Sector
Transportation
Accommodation
Food and Beverage
Attractions
Events
Adventure Tourism and Outdoor Recreation
Travel Services
Tourism ServicesSlide7
Transportation
How to get to destination and also how to get around once at destination
Airlines, railroads, cruises, tour busses, rental cars
Creates jobs for:
Pilots, reservation agents, cruise director, car rental agent, customer services agent, purser on
train/ship/plane, captain
of charter boatSlide8
Accommodations
Travelers need a place to sleep
Hotels, bed and breakfasts, cabins, cottages, hostels, couch surfing
Creates jobs for
: front-desk clerk, hostel manager, health-club manager, valet, camp counselor, night auditor, groundskeeper, concierge, housekeeperSlide9
Food and Beverage
Largest in the tourism sector, greatest opportunity for entrepreneur
Full-service restaurants (fine dining, family style, specialty, theme), limited-service (fast food), drinking establishments (bars, pubs, taverns), food in hotels, food in airports, delis or gourmet shops,
etc
!!!
Creates jobs for
: wine steward, banquet chef, baker, bartender, nightclub manager, food service director, catering manager, food/beverage serverSlide10
Attractions
Entertain and educate the visitors
Can be permanent or manufactured
Historical sites, museums, theaters, casino, waterparks, gardens, zoos
Creates jobs for:
travel guide, casino dealer, heritage interpreter, attraction facility guide, amusement park supervisor, sales manager, public relations managerSlide11
Events
Calgary Stampede, Canmore Highland Games
Festivals, sporting events, conventions, meetings
Creates jobs for:
destination services rep, program specialist, registration supervisor, catering coordinator, special event manager, trade show operator, meeting
planner, exhibit designer,
convention center managerSlide12
Adventure Tourism and Outdoor Recreation (ATOR)
Provides hands-on physical activities for visitors (
t
ennis, golf, hiking, skiing, fishing,
etc
)
Driven by desire to stay fit and healthy through exercise
$5 billion in revenue each year!!
Ecotourism:
travel intended to support study of earth’s biodiversity
Creates jobs for: local tour guide, ski lift operator, park warden, avalanche control trainee, lifeguard, tennis pro, recreation director, marina managerSlide13
Travel Services
Hotel reservations, flight
packages
4500 travel agencies in
Canada
Creates jobs for: reservation agents, tour guide, sales rep, incentive travel specialists, tour planner, package tour coordinator, destination development specialist, tour operator, travel agency ownerSlide14
Tourism Services
Support services for the tourism sector
Research, marketing, consulting, education, media coverage
Information centers, gift shops, travel insurance, duty-free shopsSlide15
North American Standard Industrial Classification (NAICS)
Wanted all countries to have equivalent statistics
Merged the 8 components into 5 sub-sectors:
Accommodations
Food and beverage
Recreation and entertainment
Transportation
Travel Services
AKA they combined attractions, events and ATOR as “entertainment”Slide16
Many jobs are unaware that they are part of tourism industry
For example, if you ask a bartender if he/she works in tourism, he/she will probably say no
However, food and beverage falls under tourism umbrellaSlide17
Different Types of Tourism
Tourism:
“the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes”
(as defined by the World Tourism Organization)Slide18
Group Work
Create a slide for the type of tourism you were assigned.
Explain what it is
and
give an example
:
Agricultural Tourism
Ecotourism
Culinary Tourism
Volunteer Tourism
Spa TourismMedical TourismExtreme TourismSlide19
Why has the tourism industry grown?Slide20
Reason for Tourism growth
Advancements made in how we transport people (trains, cruises, planes)
Better marketing, promotions, and media coverage
Computers and Internet
Better educational systems
More disposable income
More stressful lifestyle
Declining cost of travel
Common currencies
Political Stability
Easing of government restrictions