Public Library Association Conference March 15 2012 Molly Raphael ALA President Dr Barbara Stripling Assistant Professor of Practice Syracuse University School of Information Studies Patty Wong ID: 646146
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Slide1
Why Libraries Matter:Empowering Community Voices
Public Library Association Conference, March 15, 2012Slide2
Molly Raphael, ALA PresidentDr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies
Patty Wong, County Librarian/Archivist, Yolo County (California) LibraryPam Jaskot,
Library Consultant for Communications and Outreach, State Library of North CarolinaMarci Merola, Director, ALA Office for Library Advocacy
Today’s SpeakersSlide3
Expectations for Today
Overview Re-Discovering Our Community Empowering Our Community Voices
Practical Applications Wrap-UpSlide4
LegislativeLibrary administratorsTrustees and FriendsGrassrootsFrontline
Librarians and library support staffCommunity
Types of AdvocacySlide5
Community Engagement
Who is your community and how do you identify it?
What does your community value and prioritize?What services does the library provide to help the community attain its goals/priorities?How can the library transform to meet these goals?
What messages would motivate your community
To speak on behalf of libraries?
To take action in advocacy?
To encourage others to join the effort?Slide6
Advocacy UniversityFrontline AdvocacyThe Library EcosystemOur Authors, Our AdvocatesHot issues: Funding, e-book access, others?
What resources does ALA already offer and how do you find them?Slide7Slide8Slide9Slide10Slide11
Dr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies Patty Wong, County Librarian/Archivist, Yolo County Library
Re-Discovering Our CommunitySlide12
Framing the ConceptSlide13
My Library and Its Community Intersections
Community Values and Priorities Taking Action
Re-Discovering Our CommunitySlide14
My Library and Its Community
3. What kinds of “clues” might a visitor pick up that would reveal information about your community and its values, priorities, challenges, and residents?Slide15
Intersection of Library & CommunitySlide16
What could the library add for further support?
My Library and Its Community: What is the library doing to support these?
Community
Priority
The Library Supports this by…Slide17
My Library & Its Community:
Taking Action
Community Group
Gap in Service or Communication
What could the library do to fill the gaps?
How can we do it?Slide18
Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina
Empowering Our Community Voices: The Smartest Card Campaign in North CarolinaSlide19
North Carolina Libraries Empower Community Voices
It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY!
Wayne County Public Library
°
1001 East Ash Street
°
Goldsboro, NC 27530
919.735.1824
Do you?
He has one...
Wayne County knows your library card is the Smartest Card. Make sure everyone in your family has one.
County Manager, Lee Smith supports libraries.
It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY!
Wayne County Public Library
°
1001 East Ash Street
°
Goldsboro, NC 27530
919.735.1824
Do you?
He has one...
Wayne County knows your library card is the Smartest Card. Make sure everyone in your family has one.
County Manager, Lee Smith supports libraries.
Presented by Pam Jaskot, State Library of North Carolina,
pam.jaskot@ncdcr.gov
, 919-807-7421Slide20
Kevyn Adams,
Carolina Hurricanes
Beverly Perdue, Governor
Andie
MacDowell, Actress
Branford Marsalis, Musician
Cathy Smith Bowers, Poet LaureateSlide21
Meet Our Rock StarSlide22
Favorite Five
Expand your partnerships
Communication Plan
Target your audience
Be flexible
Define your goal
Appreciate your spokespersonSlide23
Video Link:http://www.youtube.com/watch?v=3xQ8ylx5rpISlide24
Marci Merola, Director, ALA Office for Library Advocacy
What’s Next?
Practical Applications Slide25
What can you do back home?Who will I share these ideas with?Name a community partner.
Practical Applications –
For the LibrarySlide26
Who are the players?How can the community organize?Getting their attentionGetting them to actMoving forward
Practical Applications –
For the CommunitySlide27
For more information, visit
www.ala.org/advocacy/advleg/empoweringvoices
Thank You!