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Web Editors Meeting Welcome Web Editors Meeting Welcome

Web Editors Meeting Welcome - PowerPoint Presentation

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Uploaded On 2020-06-19

Web Editors Meeting Welcome - PPT Presentation

Google Analytics Google Analytics provides powerful digital analytics for anyone with a web presence large or small Its one of the most powerful digital analytics solutions available and its free for anyone to use ID: 782270

visitors site goal conversion site visitors conversion goal analytics pages visits report audience number visit search screen total conversions

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Slide1

Web Editors Meeting

Welcome

Slide2

Google Analytics

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.

Who can use Analytics

Executives

 can learn:

Which marketing initiatives are most effective

Accurate website traffic patterns/trends

Which customer and customer segments are most valuable

Marketing Professionals

 can learn:

Where visitors come from and what do they do on the site

How can the website convert more visitors into customers

Which keywords resonate with prospects and lead to conversions

Which online ad or creative is the most effective

Content & Developers

 can learn:

Where people leave the site

Which pages retain visitors the longest

What search terms people use to find the site

Slide3

Real-Time Report

Slide4

Audience Screen

An at-a-glance view

of

visitor metrics. You can see visits over the last month (line graph), new

vs. returning

visitors (pie chart), and a list of values for each of the following metrics:

Visits (total number of visits to your site)

Unique Visitors (total number of unique visitors to your site)Pageviews (total number of pages viewed on your site)Pages per Visit (average number of pages viewed per visit)Average Visit Duration (average visit length of all visitors)Bounce Rate (percent of single-page visits)New Visitors (percent of total visitors who visited your site for the first time)

Slide5

Audience Screen

The Audience reports are designed to provide insight into:

Who makes up your audience (demographics, interests, location, language, custom variables)

How that audience reaches and consumes your site (technology, mobile)

Loyalty and engagement (behavior)

Demographics

(Age, Gender)

Interests (Affinity Categories, Other Categories)Geo (Language, Location)

Behavior

(

Recency, Frequency, New vs. Returning)Technology (Browser & OS, Network)Mobile (Devices)Custom (Custom Variables, User Defined)

Slide6

Acquisition Screen

This

report focuses on the following metrics:

Acquisition

Visits

Bounce Rate

% New Visits

BehaviorPages per VisitAverage Visit DurationPageviewConversion > EcommerceTransactionsRevenue

Ecommerce Conversion Rate

Conversion > Goals

Goal Conversion RateGoal CompletionsGoal Value

Slide7

Behavior Report

The Behavior section contains reports designed to help you improve the content on your site to meet the needs and expectations of visitors

.

The Site Content > Pages report shows how frequently each page on your site was viewed. Look for high bounce rates on the Landing Pages report to identify landing pages that need to be rewritten or redesigned to be more effective

.

If you provide a search box on your site, use the 

Site Search reports

 to find out how successful your visitors are when they search your site.If you incorporate Flash, Ajax, or other kinds of interactive elements on your site, you may wish to know how your visitors use them. The Events reports

 provide a non-

pageview

based approach to tracking interactivity.

Slide8

Conversion Screen

In Analytics, a conversion is the completion of an activity on your site that is important to the success of your business. For example

:

a

completed sign up for your email newsletter (a Goal conversion)

a purchase (a transaction, sometimes called an Ecommerce conversion

)

Goal conversionsYou must define Goals in Google Analytics in order to track Goal conversions. Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A Goal conversion occurs once a visitor completes a desired action on your site, such as a registration or download. You'll be able to see the conversion rates and number of completions for each Goal you set up. If you set a monetary value for each Goal, you'll also see the value of your conversions.

Slide9

Share the news

Slide10

Thank you

http://www.uh.edu/web

webteam@uh.edu