Google Analytics Google Analytics provides powerful digital analytics for anyone with a web presence large or small Its one of the most powerful digital analytics solutions available and its free for anyone to use ID: 782270
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Slide1
Web Editors Meeting
Welcome
Slide2Google Analytics
Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.
Who can use Analytics
Executives
can learn:
Which marketing initiatives are most effective
Accurate website traffic patterns/trends
Which customer and customer segments are most valuable
Marketing Professionals
can learn:
Where visitors come from and what do they do on the site
How can the website convert more visitors into customers
Which keywords resonate with prospects and lead to conversions
Which online ad or creative is the most effective
Content & Developers
can learn:
Where people leave the site
Which pages retain visitors the longest
What search terms people use to find the site
Slide3Real-Time Report
Slide4Audience Screen
An at-a-glance view
of
visitor metrics. You can see visits over the last month (line graph), new
vs. returning
visitors (pie chart), and a list of values for each of the following metrics:
Visits (total number of visits to your site)
Unique Visitors (total number of unique visitors to your site)Pageviews (total number of pages viewed on your site)Pages per Visit (average number of pages viewed per visit)Average Visit Duration (average visit length of all visitors)Bounce Rate (percent of single-page visits)New Visitors (percent of total visitors who visited your site for the first time)
Slide5Audience Screen
The Audience reports are designed to provide insight into:
Who makes up your audience (demographics, interests, location, language, custom variables)
How that audience reaches and consumes your site (technology, mobile)
Loyalty and engagement (behavior)
Demographics
(Age, Gender)
Interests (Affinity Categories, Other Categories)Geo (Language, Location)
Behavior
(
Recency, Frequency, New vs. Returning)Technology (Browser & OS, Network)Mobile (Devices)Custom (Custom Variables, User Defined)
Slide6Acquisition Screen
This
report focuses on the following metrics:
Acquisition
Visits
Bounce Rate
% New Visits
BehaviorPages per VisitAverage Visit DurationPageviewConversion > EcommerceTransactionsRevenue
Ecommerce Conversion Rate
Conversion > Goals
Goal Conversion RateGoal CompletionsGoal Value
Slide7Behavior Report
The Behavior section contains reports designed to help you improve the content on your site to meet the needs and expectations of visitors
.
The Site Content > Pages report shows how frequently each page on your site was viewed. Look for high bounce rates on the Landing Pages report to identify landing pages that need to be rewritten or redesigned to be more effective
.
If you provide a search box on your site, use the
Site Search reports
to find out how successful your visitors are when they search your site.If you incorporate Flash, Ajax, or other kinds of interactive elements on your site, you may wish to know how your visitors use them. The Events reports
provide a non-
pageview
based approach to tracking interactivity.
Slide8Conversion Screen
In Analytics, a conversion is the completion of an activity on your site that is important to the success of your business. For example
:
a
completed sign up for your email newsletter (a Goal conversion)
a purchase (a transaction, sometimes called an Ecommerce conversion
)
Goal conversionsYou must define Goals in Google Analytics in order to track Goal conversions. Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A Goal conversion occurs once a visitor completes a desired action on your site, such as a registration or download. You'll be able to see the conversion rates and number of completions for each Goal you set up. If you set a monetary value for each Goal, you'll also see the value of your conversions.
Slide9Share the news
Slide10Thank you
http://www.uh.edu/web
webteam@uh.edu