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1 POSITION TITLE: Social Media Coordinat
POSITION TITLE: Social Media Coordinator REPORTS TO: Digital Content Manager About PBS SoCal PBS SoCal KOCE is home to PBS for Greater Los Angeles and Southern California. The organization delivers its mission to foster a love of learning, culture and community through distinctive PBS programming available on three broadcast channels and online, as we ll as person - to - person experiences in the classroom and the community. Summary The Social Media Coordinator is responsible for managing all PBS SoCal social media channels, as well as creating digital content. The role will work closely with the marketing and digital teams to develop and distribute di gital content. This position wor ks out of the Century City office. Primary Duties/Responsibilities: 10 % Ma r k e t i n g C on te n t P l annin g  Contributes to the Digital C on t e n t Cale nd ar, w h ich enc o m p ass e s w ebsite, e m ail a n d s o cial m ed i a c o n t e n t o n t h e bas i s o f p riorities e stab l is h ed by the M a r k e ti n g P r i o rities Cal e nd ar, p l u s in pu t fr o m v ar i o u s d e p art m e n ts a b o u t e v en t s, i n itiati v es a n d c o n t e n t that s h o u ld be p r om o t ed o n li n e, in e m ai l s o r v ia s o cial m ed i a.  W o r k s w i th u nd er w riti ng , n ati o n al p r o du ct i o n s and d e v e l o pm ent t e a m s t o ens u re all 3 r d p ar t y c o n tractual o b li g ati o n s are f u lf i lled as they rela t e t o w e b si t e, e m ail a n d s o cial v isi b ili t y .  C o lla b o r a t e s w ith digital content manager, m a r k e ti n g m a n a g er , PR Director a n d o t h er d epa r t m e n ts t o d e v e l o p in t egr a t ed p l a n s t o su pp o r t n ew sho w s, s e a s o n pr e m i eres a n d o ther stat i o n in i tiat i v es.  C o n stant l y gen e rates ideas to i m p r o v e digital c o n t ent, a n d t o p r o m o t e P BS c on t e n t v ia h o li d a y s, p o p c u l t u re m om ents, tren d i n g t o p ics a n d breaki n g news. 10 % Web s i te C on te n t Mana g e me n t  U pd at e s w e b si t e c o n t e n t r eg u la r ly, m aki n g su r e the h o m epa g e reflects t h e p r o g r a m m i n g w e are air i ng , event calendar is updated, as w e ll as up l o a d i n g t ra i le r s a n d fu l l episo d es t o w ebsite v i d eo p o r tal, t o su p p o rt t e l e v is i o n pro g r a m m i ng .  Ens u res all w e b u pd at

2 e s f o ll o w d esign r e qu ir e
e s f o ll o w d esign r e qu ir e m en t s, a n d u se s e m a n tic HT M L .  Contributes content for the organization’s blog. 50 % So ci a l M ed i a  Ex e cu t e s P BS S o Cal’s s o cial m ed i a s tra t egy in pa r tner s h ip w ith the digital content m a n a g er.  C u rates & posts c o n t ent f o r all P BS S o C al s o c i al m ed i a c h a nn els incl ud i n g F aceb o o k, T w i t t er, I n sta g ra m , Snapchat a n d o t h er p latf o r m s t h at e m erge .  Stays o n t o p o f s o cial m ed i a tren d s, ch ang es in t h e la n d scape, and be s t p ract i ces i n o r d er to r e c o m m end strat e g i e s t o m ax i m i z e s o c i al m ed i a e x p o su r e.  Coordinates and fulfills prizing for all social - based giveaways.  Tracks s o c i al m ed i a m e tric s , and provides screenshots and metric reports for grant - based programs  Mo n i t o rs a n d r e p o r ts o n c o m p e t i ti v e s o cial m ed i a ch a nn els.  C o n ti nu al l y i m p r o v es t h e s t ati o n ’s s o cial m ed i a cha n n el reac h , e ng a g e m ent and f an base.  Serv e s as c om m un ity m a n a g er, res p o nd i n g t o m essa g es a n d c o m m ents o n a ti m ely bas i s.  Atten d s s t ati o n e v ents a n d p o sts su p p o rti n g s o cial m e d ia c o n t ent. 30 % Em a i l N e w s l e tte r s  D e v e l o p s c o n t e n t f o r w e e k l y , mo n th l y a n d o ther n e w s l e t t e r s. I n cl ud es i d enti f y i n g c o m p elli n g i m a g er y , w riti n g en g a g i n g c o p y a n d su b je c t li n es, cre a ti n g e m ail n e ws l e t t e r , s e cu r i n g ap p r o v als a n d working with digital team on distribution.  Tracks r esults and r e c o m m en d s c h a ng es a n d t es t s t o i m p r o v e o p en rat e s , cli c k - t h r o ug h rat e s and mo r e.  Mo n i t o rs c o m p e titi v e a n d o ther b est o f b r e e d e m ail m ar k e t i n g c a m p ai gn s t o i d entify a r eas f o r i m p r o v e m e n t a n d ideas t o t est with o u r c o m m un i t y .  Identifies and proposes methods to build email list opt - ins The i d eal ca nd i d ate is a c re ati v e w ri t er a n d s t o r y t e l l er with pr o v en a b i l ity to de v e l o p a b ra nd ’s v o ice acr o ss a l l ch ann els. A l so r eq u ired a r e att e n t i o n t o

3 d e t ai l , g o o d o r g a n i z at
d e t ai l , g o o d o r g a n i z ati o n al a n d m u ltitas k i n g s k ills, p r o f ess i o n al e xp e rie n ce with c o n t e n t m a n a g e m ent s y st e m s and soc i al m ed i a c h a nn els, and t h e a b ili t y t o w o rk c r o s s - f un ct i o n al l y wi t h pe o p le at a w i d e v ar i e t y o f l e v els.  Two - plus years of p r o f ess i o n al e x p erien c e p r o du ci n g social media c o n t e n t , and with bu il d i n g an a ud ie n ce f o r a b ra nd ’s s o cial m ed i a cha n n els, plus w o rki n g e xperie n ce w ith WordPress or other c o n t ent m a n a g e m ent s y st e m s.  D u al - m i nd ed – h i gh ly c r ea t ive and an e x c ellent wri t er with t h e ab i lity t o be p r o c e s s - d riv e n and r ely o n data t o m a k e d ecis i o n s.  Basic understanding of HTML and CSS strongly preferred.  C o lla b o r a ti v e, c o llegial a n d r e s o u rcefu l , and will in g to p itch in o n a v ar i e t y o f pro j ec t s.  P r o v en a b ility to m a n a g e mu lti p le pr o j e cts at a ti m e in an e x t r e m ely fas t - p a c ed e n v iro n m ent.  M u st h a v e an a pp reci a ti o n f o r fun and h um o r, a l on g with t h e e d i t o ri a l m atu r i t y to o b se r v e t ra d it i o n al gu i d eli n es o f acc u r a c y , r e s p o n s i b le present a ti o n , q u al i ty a n d trust t h at are i nh e rent to t h e bra nd .  A c u rious o b se r v er o f new s , t ren d s and p o p c u lt u re ( p artic u la r ly I n t ernet and t e le v isi o n ).  F a m iliar i t y w i th o r inter e st in t el e v isi o n pro du ct i o n w i t h a f o cus o n i n t e ra c ti v e s to ry t elli ng .  P ass i o n ate abo u t p r o a c ti v e ly lear n i n g and r e search in g n ew m ed i a and e m erg in g t ech n o l o g ies.  Proficient in Adobe Creative Suite programs, particularly P h o t o s h o p a n d Premiere.  Experien c e in B r o a d cas t , T V, Ra d i o , an d/ o r N o n - P r o f i t a p l u s  Strong photography skills also a p l u s  B A / BS deg r e e in m ar k e t i n g o r rel a t e d , o r eq u ivale n t p r o fess i o n al e x p erien c e.  Ability to work flexible work hours  Bilingual in English and Spanish preferred To apply, please send a cover letter, resume and salary history to hr@pbssocal.org by May 19 , 2017