Your brand on the internet Session Agenda Websites Product landing pages Using Analytics to monitor and improve performance Websites Unique URL properties on the internet Central Digital Content Asset ID: 781792
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Slide1
Setting up and maintaining a web presence
Your brand on the internet
Slide2Session Agenda
Websites
Product landing pages
Using Analytics to monitor and improve performance
Slide3Websites
Unique URL properties on the internet
Central Digital Content Asset
Full ownership and control
Gateway to more complex system
Slide4How to design a website ?
Define (or Invent) your Target Audience
Create your customer personna
Design accordingly with yours and your users goals
Keep in mind your brand’s personality and values, how this fits in with the overall cross-channel strategy
Slide5Website Elements & Content
Startups
Concept education assets - such as explanatory videos, instructional blog posts, Early Customer Success Stories, Free Demo Opportunity, Lead capturing forms
e-Commerce:
Product Reviews, Product Feature Comparison, Payment/Checkout, Newsletter Sign-up
Services/transactional:
Detailed Information on Features & Specs, Customer Case Studies, FAQ, Direct Contact Information
Communities:
User Profiles, Chat, Forum, Games
Slide6Landing Pages
Unique URL address on the website
Specific goal
Usually not linked from the main structure of the website
Slide7Inbound Marketing
Comment Marketing
Blogs + Guest Blogging
Q+A Sites
Podcasting
Word of Mouth
News/Media/PR
Email
Document Sharing Platforms
Webinars
Social Networks
Infographics
Research/White Papers
Online Videos
SEO
Brand Website
Slide8Content Marketing
Content Marketing
Content Strategy
Research
Creation
Distribution
Analysis
Slide9Growth Hacking
Multidisciplinary approach
Rewrites core processes of the organization
Reaches new market pockets
Slide10Website Metrics - Analytics
Behavioural
: Time spent on website, No of webpages visited, Onsite search, Further actions completed (e.g. newsletter sign-up, social follow), Bounce Rate,
Demographic:
Location, Language, Device, Source of Traffic
SEO/User experience:
Loading Speed, Website Navigation Structure