PPT-Writing Effective Headlines and captions

What is needed Potential witness to murder drunk What is needed here Dole and Bush dead even in Kansas polls HUH Pope plans headache REVISE Clinic gives poor free l egal advice Is that. Michael . O’Brien 530.921.2435 . enjoymichaelobrien.com. 6 Key Societal Forces All Marketers Must Understand :. Customers are:. Extremely cynical. Bombarded with too many offers. ; . Writing effective headlines. | . Good headlines. . Home.  | . Assignment list. .  . What is needed?. Potential witness to murder drunk . What is needed here?. Dole and Bush dead even in Kansas polls. The not-so-secret language of the media. Lesson Objectives. At the end of this lesson we will understand the uses and effectiveness of wordplay in headline writing, and be more familiar with journalese shorthand and the way it is used in headlines.. By . Hailee. Smith. Intro to Headlines. A headline must:. Relate to the story. Fit the allotted space. Be grammatically correct. The secondary heading under the main heading is called a deck. Succeeding decks are smaller in font size. (same thing). In a flash!. Captions are most read copy . in any publication.. Write them right!. Follow these easy steps:. Photographs are frozen in time. The first sentence is present tense. The rest of the caption is in past tense.. Captions. Captions are one of the most important parts of the yearbook. Every picture or module needs a caption, whether it be a summary caption, an expanded caption, a story copy, or an indent.. Summary Captions. Visual Communications Division. workshops Aug. 3, 2016,. AEJMC Minneapolis. John McClelland. emeritus, Roosevelt University, Chicago. jmcclell@roosevelt.edu. These slides are free to download . for educational . CAPTIONS AND HEADLINES . (Lesson . 2). Renee Burke, MJE, Yearbook Adviser, Boone High School. Objectives – In this lesson, you will learn:. How to write factual headlines that do not editorialize. How to write creative headlines that will make people want to look at the spread and read the story. Yearbook. This lesson will cover font, header, sub-header captions, quotes, and text. Font. Font . The most common type of font is Serif and Sans serif. Serif is the most readable font. Serifs have tiny brackets at the end of the letter strokes.. You have to get their attention somehow!. COPY EDITORS WRITE HEADLINES. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. . you won’t remember a lot of your classmates ten years from now. Capture their history with strong captions.. . by Susan Duncan . Pine Tree High School. Longview, Texas. Yearbook captions are probably the most widely read part of your book. Therefore, they deserve your best effort to adequately explain what’s going on in the picture and to give background information and interesting facts which the reader will need to get the full picture.. Indent Captions. Brief Identification Of Subjects. Seniors Maria Gonzales. and Jennifer . Williams. or. ROYAL CLICKS. Seniors Maria Gonzales. and Jennifer . Williams. or. ‘. MAID. ’. PERFECT. Seniors Maria Gonzales . to Aid Visual Question Answering. Jialin. . Wu,. . Zeyuan. . Hu,. . Raymond. . J.. . Mooney. Department. . of. . Computer. . Science. The. . University. . of. . Texas. . at. . Austin. Visual. ACTIVE VS. PASSIVE VOICE. Generally, we use the active voice whenever possible because the Passive voice sentences often use more words, can be vague, and can lead to a tangle of prepositional phrases..