We hold certain expectations for food Brainstorm food expectations with partner Food Expectations 1 Color quality factor Relates to quality andor perceived quality ex white and orange carrots same tastequality ID: 779074
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Slide1
Food Flavors & Quality
Slide2We hold certain expectations for food. Brainstorm food expectations with partner.
Slide3Food Expectations
1.
Color
– quality factor
Relates to quality and/or perceived quality (ex: white and orange carrots = same taste/quality) We expect meat to be redBananas to be yellow – not brown!Naturally occurring pigments, freshness, oxidation (air), etc. affect food color
Slide4Food Expectations
2. Texture
– quality factor
Gum to be chewy
Crackers to be crispRefers to qualities felt with fingers, tongue & teethChanges in texture usually due to moisture status
Slide5Food Expectations
3. Size & shape
– quality factor
Expect foods to have certain sizes & shapes
Easily measuredFruits & vegetables graded by size & shapes
Slide6Food Expectations
4
. Taste
– quality factor
Expect foods to have certain taste5 different tastes (sweet, salty, bitter, sour, umami aka savory) Ex: milk to be lightly sweet not sour
Slide7* Each of the papillae (finger like projections or receptacles) contain many taste buds.
* Most taste buds are on the sides, back, and tip of your tongue.
Slide8How Taste Work
Tiny finger
-like structures on
papillae called
microvilli with hundreds of receptors on them (areas on the cell wall that can tell if specific chemicals are near them) Send signals to the brain
to acknowledge
the specific taste and store it
to memory
The five different
tastes (
sweet, salty, bitter, sour,
umami aka savory)
affect the taste
receptors
Slide9Scientific Controversy on Taste Buds… are certain areas more strong than others?
View 1 - taste buds help perceive flavor – certain areas of tongue are more sensitive to certain flavors
View 2 – areas disproven
Most areas of the tongue can taste
each of the
five tastes
Slide10Taste Lab
Slide11Food Expectations
5. Smell
– quality factor
Expect foods to have certain smell or no smell
Rancid foods occur when fat is oxidized and can lead to a sour or un-fresh smell Ex: molding bread Consumers anticipate a smell prior to a taste
Slide12How Smell Works
Flavor = The
combination of pure taste and smell (olfaction)
Humans are usually able to distinguish over 4,000 scents, but some people are able to smell 10,000 different odor molecules
Used primarily for safety and protection from outside dangers (leaking gas, rotten food, etc.
Slide13How Smell Works
Slide14Lifesaver Activity
Slide15Questions/ Comments on Food Expectations?
Slide16Sensory Science
Part of food science
Dedicated to finding ways to help humans accurately describe the flavors & other sensory properties of food (scent)
Flavor – quality factor
People differ in preferences
Slide17Measure Taste
Best method – use taste panels – professionals or customers
Other evaluation methods used – chemical & mechanical
Slide18Quality Standards
Help ensure food quality
Types
Research – setup by company
Trade – setup by members of an industryGovernment – some mandatory, some optionalAll help to provide common language for all involvedQuality standards by USDAhttp://www.ams.usda.gov/AMSv1.0/standards
Slide19Cheese Food Quality Assessment
http://www.youtube.com/watch?v=mT-
5sEDse3E
Quality Control
Manufacturing plants usually have some type of internal, formal, quality control
Inspection duties
Lab tests
Oversee sanitationGuide research & development
Slide21Sensory Bias
Humans avoid flavors after paired with gastric illness
All senses are change detectors
so after continuous exposure
receptors stop respondingHumans biased by opinion/others easilyPast assumptions, commentsLighting, sound, temperaturePrefer first samples over last – only handle 4-5 samples at a time
Slide22Sensory Taste Test
– Market Research
This is similar to how consumers would do a taste test for a company.
https://www.youtube.com/watch?v=sVsglhn-
h3Mhttp://www.youtube.com/watch?v=v7lw_vhxtNchttps://www.youtube.com/watch?v=_0TsqVKmjAw
Perform your blind taste test with DETAILED sensory evaluations