PPAScotland nikkisimpsonppascotlandcouk Magazine Publishing Scottish Magazine Publishing Value of industry is estimated at 154m Over 700 magazines published in Scotland Approx ID: 782904
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Slide1
Nikki Simpson, Business Manager@PPAScotlandnikki.simpson@ppascotland.co.uk
Slide2Magazine Publishing
Slide3Scottish Magazine Publishing
Value of industry is estimated
at
£154m
Over
700
magazines
published in Scotland
Approx
1,300 F/T
and
560 P/T
staff employed
plus
4,400
freelancers
Slide4Magazine Publishing
Consumer
Business to Business
Contract
Slide5Scottish Consumer Publishers
The Big Issue
CN Group Magazines
DC Thomson
Fusion Flowers
Ion
Newsquest magazines
Peebles Media
PJ Design
PSP Publishing
Radge Media
Rolling River
Scottish Wedding Directory
The List
Urban Realm
Wyvex Media
Slide6Scottish PublishersB2B Publishers
55 North
Holyrood Communications
Newsbase
Scottish Business Insider
The Drum
TSL Education
Contract Publishers
Connect Communications
Editions Financial
Resolve Creative
Think Publishing
White Light Media
Slide7Making money from MagazinesCover sales
Subscriptions
Advertising
Paywalls
Consultancy and training
Content marketing
Brand Extensions
Slide8Not Only MagazinesWebsites
Apps
Digital versions/iPad versions
Events
Cover mounts
Social Media
Data
Slide9What’s it like to work for a publisher?
Design
Editorial
Advertising
Photography
Production
Analysis
Distribution
Subscriptions
Web design
App design
Events
Social media
Finance
Marketing
Procurement
Insight
Slide10Design
Slide11Design for Digital
PDFs
Tablet
mags
Apps
Websites
Flipboard
Marie Claire
Augmented Reality
Paper Tablets
Google Glass
Slide12DigitalAverage circulation of 6% of overall figures
Over 20%:
The Internet Magazine, T3, Computer Arts, Computer Music, Future Music, How it Works,
MacUser
, New Scientist (US/Canada)
Under 1%:
Hello!, Beautiful Homes,
Autosport
, Gardener's World, BBC Music Magazine, Best, Classic & Sports Car, Country Homes & Interiors, Marie Claire, OK
Slide13Advertising
Slide14Top 20 Magazines
Tesco Magazine 1,945,015
Asda Magazine 1,944,393
Morrisons Magazine 1,293,617
TV Choice 1,282,276
Tesco Real Food 1,225,417
What’s on TV 1,083,198
Northern & Shell Titles 926,056
Radio Times 812,543
Take a Break 720,600
The Economist 603,984
Saga Magazine 553,734
Shortlist 534,494
John Lewis Edition 487,550
ASOS.com 446,055
Slimming World 438,559
Stylist 435,768
Waitrose Kitchen 412,681
Emma’s Pregnancy Guide 402,990
Glamour 400,371
Good Housekeeping 395,661
Slide15Top 20 Magazines – Paid or Free
Tesco Magazine 1,945,015
Asda Magazine 1,944,393
Morrisons Magazine 1,293,617
TV Choice 1,282,276
Tesco Real Food 1,225,417
What’s on TV 1,083,198
Northern & Shell Titles 926,056
Radio Times 812,543
Take a Break 720,600
The Economist 603,984
Saga Magazine 553,734
Shortlist 534,494
John Lewis Edition 487,550
ASOS.com 446,055
Slimming World 438,559
Stylist 435,768
Waitrose Kitchen 412,681
Emma’s Pregnancy Guide 402,990
Glamour 400,371
Good Housekeeping 395,661
Slide16Your own magazineIdeas for magazines
Do you want to emulate another magazine’s style or format?
Labour of love or money maker?
How big is the target audience?
Focus groups
Where will the magazine be sold, what will be the distribution model?
What will the cover price be?
Any brand extensions?
Slide17Nikki Simpson, Business Manager@PPAScotlandnikki.simpson@ppascotland.co.uk