PDF-Social eCommerce: Increasing Sales and Extending Brand Reach

Community Manager Principiante a Experto Marketing Digital Spanish Edition. December 16, 2014. Brand Extendibility ‘Hall of Shame’. Burger King Boxers. Harley Davidson . Perfume. Hooters Air. Dr. Pepper Marinade. Chicken Soup for Dog Lovers. Arizona Tea Nachos ‘n Cheese Dip. Chapter 12. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle. Slides. Template Resources for Partners. TABLE OF CONTENTS. Blogging. Social Media. SEO & Keywords. Conversion Paths. Email. Marketing Automation. Marketing Analytics. Sales & Marketing Alignment. Capability Description. How I will promote. this capability. Strategic Partnerships (S). Build long term relationships with people, distributors, and organizations that will help. grow revenue and market position. We can see that eCommerce sector is heightening with each passing day and this has led to coming up with the recent trends in eCommerce web development. Here are the 10 eyebrow-raising eCommerce web design trends to watch out for in 2017. Social Media Specialist. Johns Hopkins Bloomberg School of Public Health. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” . –. Ryan . Brand. Hailiang Chen, Assistant Professor. Department of Information Systems. College of Business, City University of Hong Kong. http://www.cb.cityu.edu.hk/staff/hailchen/. hailchen@cityu.edu.hk. Agenda. Moved Online in 2014. 3. eCommerce . Outperformance. Gap Widening vs. B&M Retail. 4. Harsh weather?. Consumer shops – just not in stores. 5. Amazon Gaining Scale/Muscle. Full 100 bps share gain since 2007 (~$50b). Casey watts . Year 1. Digital Media Journalism . Visual communication. Ecommerce means selling products and business online. . . It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. . TRANSFORMING BRANDS THROUGH NEW APPROACHES TO TRACKING. Uncovering, Monitoring and Recommending Sources of Growth. Designing Better Measurement Systems . “. My tracking of attitudes tells me one thing, but my trends in sales tell me another thing. I have all this data but what is really going on? Is my measurement system broken?. Extending the reach of research Establishing and sustaining a culture of accessible summaries of applied linguistics research Marsden, Andringa , Collins, Jackson, Kasprowicz, Perrin, Plonsky, BAAL, York St. John SUCCESS . & . how the IRP World can help . WHY BUSINESS . OWNERS. ARE KEY. The Owner is a major factor in Ecommerce Success. The Owner is the key decision maker in the business . Owner buy . in to Ecommerce . Why data partnership is the new way of working. 1. WHERE WE ARE ABOUT?. 2. REACH . S. ALES VOLUME. UNIVERSALITY . ACCURACY. S. ALES UPLIFT. PERSONALIZATION. AS FOR NOW. 3. LACK OF . DATA. . &. . Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle.