Nairobi 2325 July 2018 Skills Development for the Promotion of Ecommerce How can SMEs best be prepared and coached to build skills needed to flourish How do we build and nurture partnerships to achieve economies of scale in skills development ID: 781613
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Africa Union Ecommerce Conference
Nairobi 23-25 July 2018Skills Development for the Promotion of EcommerceHow can SMEs best be prepared and coached to build skills needed to flourish?How do we build and nurture partnerships to achieve economies of scale in skills development?Drs Alastair Tempest, CEO, Ecommerce Forum Africa
Slide2The Holistic Approach Essential
We need to include in our planning on skills development:-Business to business (B2B) which is the largest element of ecommerce;Business to Consumer (B2C) for goods and servicesBusiness to Government (B2G), especially with the increase in e-governmentConsumer to Consumer (C2C).Understanding by relevant government departments (national, regional, local) of what ecommerce is, benefits, etcEnsure University Business Depts and Business Schools are aware, encourage young lecturers in ecommerce. A Chair (professorship) of Africa Ecommerce?
Understanding by Innovation hubs
Finally, include in Business courses for High Schools.
Slide3Building Skills for E-shops
1st challenge to ensure that all aspects of ecommerce are understood - leaving out steps leads to disaster! Introduction to ecommerceModules on specific issuesMentoring, training (inclusive of distance learning of course!)Teach-the-teacher (including for innovation hubs, trainers, etcBuild research and case histories.
Slide4Building skills for the rest of the ecommerce chain
Institutions providing funding (govt. national/regional), banks, etc.Mobile/cell phone operatorsPostal/courier operators (NB. Many state postal operators in Europe provided tutorials, training, assistance to potential e-shops) Marketers (agencies and advertisers)Web-designersWarehousing logisticsEtc
Slide5Nurturing Partnerships
This is a national issue, requires national knowledge and relationshipsThere is an important role for government (national, regional, local) Together with associations (like the Ecommerce Forum), chambers of commerce, ecommerce clubs. Key – cooperation between government entities and the sector
Slide6Final Thought
We are in a business dominated by a few large providers. There is nothing specifically wrong with that. Ecommerce is a very young sector!But we, the ecommerce sector, need to be cognizant of the benefits of competition to sell our goods and services online, whether our market is only local, national or cross border.www.ecomafrica.orgalastair@ecomafrica.org