FY18 Returning Partnerships 15 New Partners 8 Total Stores 7115 Returning JewelOsco 185 stores HEB 235 stores Publix 1192 stores DeMoulas Market 65 stores Basket 76 stores ID: 803702
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Slide1
RETAIL TRADE PROMOTIONS
FY18
Slide2Returning Partnerships
15
New Partners 8Total Stores 7115
Returning
Jewel-Osco [ 185 stores ]
H.E.B. [ 235 stores ]
Publix [ 1,192 stores ]
DeMoulas
Market [65 stores]
Basket [ 76 stores ]
Kroger [ 2,782 stores ]
Giant Eagle [ 235 stores ]
Hy-Vee [ 185 stores ]
Lunds & Byerlys [ 26 stores
(QFC) [ 63 stores ]
Earth Fare [ 46 stores ]
Central Market [ 9 stores ]
King
Soopers
[ 147 stores ]
Meijer [ 242 stores ]
Albertons
/Safeway [ 162 stores ]
Heinen’s
[ 22 stores ]
New
Amazon [ online ]
Blue Apron [ online ]
Dierbergs
Markets [ 25 stores ]
Costco [ 514 clubs ]
Save-On-Foods Canada [ 162 stores ]
Mariano’s [ 35 stores ]
SAM’s Club [ 655 stores ]
Whole Foods [ 52 stores ]
Slide3UPCOMING RETAIL TRADE PROMOTIONS
FY19
PCC Community Markets
QFC
Walmart
Whole Foods (pending)
Wal Mart
Target
Slide4NATIONAL
SEAFOOD
MONTH
FY19
Slide5‘RAISE A GLASS TO THE WILD’
Consumer sweepstakes:
Enter to win a cruise for two to Alaska
Consumer offers:
Alaska seafood & Villa Maria digital coupons [
Ibotta
]
Kona mail-in rebate
Instant redeemable coupon
Slide6‘RAISE A GLASS TO THE WILD’
Slide7INMAR LOYALTY PROGRAM
Digital coupon promotions
within retailer loyalty programs
Beginning in October, $2 off:
Frozen salmon
Cod fillets
Halibut fillets
Retailer accounts
Hy-Vee
Publix
Lowe’s Foods
Lucky Supermarket, Schnuck’s
SuperValu
Kroger
Meijer
Sprouts
Harris Teeter
Slide8RETAILER CO-OP PROMOTIONS
Targeted Accounts (
bold are confirmed participants):
Publix
Kroger
(select divisions)
Albertsons/Safeway (select divisions)
Bashas
’
Fresh Market
Giant Food Stores
Giant Eagle
Haggen
Hannafords
Harris Teeter
H.E.B. Hy-Vee Ingles Lowes Lucky's Meijer Raley's Randalls
Roundy's
Schnuck's
Smart & Final
Spartan Nash
Stater Brothers
Sprouts
Thriftway Stores of Washington
Weis Markets
Wegman's
Whole Foods (Midwest/California)
Winco
Slide9RETAILER CO-OP PROMOTIONS
Publix Aprons Meal program with Kona
4K chef demos will occur at 1,085 stores featuring frozen Alaska sockeye salmon, alongside beer tastings that Kona will be conducting (10/18-10/21).
Pavilions
26 SoCal stores
Service cases - Multiple Alaska seafood species promoted in an Alaska section
Ads on Alaska seafood every week in October
Signage displayed on top of and inside the seafood cases
Slide10RETAILER TRADE PROMOTIONS
Sprouts
HEB
Slide11RETAILER TRADE PROMOTIONS
Publix
Publix
Slide12RETAILER TRADE PROMOTIONS
Wal Mart
Pavilions
Slide13KROGER LITTLE CLINIC WELLNESS FESTIVALS
7 Midwest Divisions
Customer educational booklet featuring Alaska cod, salmon & pollock
200 locations
personal dietitian shopping sessions
Slide14IHEART MEDIA
Geo-fenced advertising
Ghee-Seared Alaska Salmon
Ibotta
offer
:15 Alaska seafood sustainability video
Target markets:
CO
: King
Soopers
,
WalMart
, Sprouts, Target, Whole foods
NC
: Publix, Harris Teeter,
WalMart
, Target, Whole Foods
GA: Publix, Kroger, WalMart, Target, Whole Foods
Slide15FEXY MEDIA: SERIOUS EATS
8 new recipes
On-trend ingredients
Targeting super consumers
Slide16THANK YOU