PACKAGE Whats Included Conversion Software Get visibility into which attendees are interested in your company with powerful software amp lead reports ID: 781779
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Slide1
PREMIUM
DIGITAL
MARKETING PACKAGE
What’s Included?
Conversion
Software
Get
visibility
into which attendees are interested in your company with powerful software & lead reports.
Exhibitor PageCompletion of your trade show exhibitor page to enhance promotion your company to attendees.
Email MarketingTwo custom emails sent out to your contact list to encourage prospects to attend the show & visit your booth.
Social MediaA guide on when to post about the show on social media & what to say including two images & top hashtags.
The Premium Digital Marketing Package provides exhibitors with a powerful way to reach attendees before, during, and after the show.By using the conversion software together with the marketing services, exibitors are able to get up to 10X more qualified leads from their trade show investment with no additional effort.
Slide2Conversion
Software
The
Premium
Digital Marketing Package
includes three months of
access to ActiveConversion
software. This software
enables exhibitors to track
online interactions related to the trade show; helping to increase the overall ROI of the show.What Is Conversion
Software?Conversion software takes online interest from your marketing, advertising, & trade shows and turns it into actionable sales intelligence. Build your sales pipeline, follow
the sale cycle, and get notified when it’s the perfect time to close a qualified lead. No
more cold calls. No more guesswork.How Is This Useful For Trade Shows?Our trade shows are automatically integrated
with ActiveConversion software, giving you unprecedented visibility into lead activity on your exhibitor profile, website, & advertising before, during, & after the trade show.KNOW WHOis interested in your solutions before, during, & after the showKNOW WHATyour prospects are most interested in
KNOW
WHICH
trade
shows
work
best
Slide3Email
Marketing
We
will
create two
custom emails that
can be sent
out before and after
the trade show to increase your interaction with potential leads and to encourage your target customers to attend
the show. Email marketing can have a dramatic impact on the number of leads and opportunities you receive from the
trade show.What’s The Benefit Of Sending Emails Before & After The Show?Sending an
email before the show allows you to invite your customers and prospects to the show. By inviting your prospects to the event, you are creating
a unique opportunity to set up a no pressure, face-to-face meeting with them. Even if they don’t attend, inviting them is a great excuse to reach out and begin a conversation. It also shows you are active in the industry which reflects on your organization’s credibility.Who Are The Emails Sent To?The emails are sent to a list of
contacts provided
by
you.
The
email
can
either
be
sent
through our internal system or we can provide you with a template to send using your own email tool.What Will The Emails Look Like?After purchasing the Premium Digital Marketing Package, our professional designers will coordinate with you to discuss the look and contents of the e-mails. One revision to the design is included to ensure satisfaction.
Slide4Exhibitor
Page
Your
exhibitor
profile will
be the
first
place an attendee interacts with your brand. Think of your exhibitor profile as a virtual trade show booth. You can use it to share your value proposition with
attendees and to convince them to visit you at the live event. Our professional marketers work with you to create an exhibitor profile that
is both informative and engaging.What’s Included In The Exhibitor Profile?Your Logo - We will
make sure it is sized correctly and is clear. Nobody likes a stretched out, blurred, or cut off logo.
Booth Location - Included so that attendees can find you at the show.Company Description - This is your opportunity to really sell your company to the attendee. An interesting description with useful information will help attendees to determine whether your company is a good fit for them.
Products &
Services Categories
-
Identifying
which
categories
your
company
fits into affects how your company appears in searches on the trade show website.Useful Links and Documents - Whether it’s a case study, a brochure, or pricing guide; documents and links help attendees to learn more about you and how you can meet their needs. Track who downloads these documents using the ActiveConversion software.Screentshots & Images - A picture is worth a thousand words.
Including pictures of
your
offering
makes
it
quick
and
easy
for
attendees
to
understand
what
you
do.
Link
to
your
website
- Attendees
can
visit
your
website to
get
a
more
in-depth
understanding
of
what
you’re
offering
and
to
find
answers
to
questions
they
may
have.
Slide5Social
Media
When
done
correctly, social
media posts
can
be a great way to inform people you’ll be at the event and interact with attendees. Posting about the event can increase your visibility as an
exhibitor and may also help to attract new followers to your accounts.How Many
Posts Are Included?ActiveConversion will provide seven posts for you to use, each post will include three
separate versions for LinkedIn, Twitter, and Facebook.What Will The Posts Say?Each post will be related to your company and your involvement in the trade
show. We will discuss your goals beforehand and write the posts accordingly. Posts will include content, images, hashtags, and links optimized for interaction with your target market.How Are The Posts Shared?We will provide you with templates and a calendar so you can share the posts on your social media profiles.
Detailed
instructions will
be
provided
on
how
to
share
the
posts.