Marci Walton Associate Director of Residence Life Whos In the Room Name Organization What role do you play with social media or marketing What are the account handles for your club Marketing ID: 781836
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Slide1
Social Media, Marketing, & MORE
Marci Walton
Associate Director of Residence Life
Slide2Who’s In the Room?
Name
Organization
What role do you play with social media or marketing?
What are the account handles for your club?
Slide3Marketing
Tools
Slide4Who do you want at events?
Slide5Standards and Policies
Student Org Promotion Policies
Promotion Places
Xavier Brand Use
Xavier Brand Standards
Slide6Help with Promo!
Slide7Promo Help
Complementary
colors
Find the best font
DaFont
1001fonts
WhatTheFont
BlockPosters
ReciteThis
CANVA!
Slide8Sign in to Canva.com
Email: waltonm1@xavier.edu
Password: Ignatius
Slide9Social Media
Slide10Social Media Best Practices
Authentic voice
Regular posts
Storyteller versus billboard
Not constantly asking for things
Interactive and engaging
Timely and relevant
Slide11Social Media Best Practices
Engage with other accounts
Appropriate use of humor, gifs, memes, etc.
Tag/mention other accounts, clubs, and offices!
Get to the point, people have short attention spans
Inclusive and in alignment with Xavier mission
Slide12Social Media and ADA Requirements
Screen reader use
Visual content paired with captions
Use thread feature for Twitter posts
Slide13Engaging Photos
Slide14Engaging Photography
Make people feel like they are there
Can be used for future promotions
Reflects the voice of the organization
Engage the Rule of Thirds
Slide15Slide16Slide17Rule of Thirds
Slide18Rule of Thirds
Slide19Rule of Thirds
Slide20Rule of Thirds
Slide21Rule of Thirds
Slide22Rule of Thirds
Practice!
Slide23Hootsuite:
Your
new
best friend
...
Slide24Remind: Meet
your other new best friend...
Slide25Accounts to Follow
Office/Organization
Instagram
Twitter
Student Affairs
@xustudentaffairs
@DaveJohnsonXU
Student Involvement
@xuinvolvement
@xuinvolvement
Residence Life
@XavierResLife
@XavierResLife
Rec Sports
@XavierRecSports
@XavierRecSports
Student Wellness
@xuwellbeing
@XUHealthWellness
Diversity & Inclusion
@xucdi
@XavierCDI
Faith & Justice
@xucfj
@DorothyDayCFJ
Club Sports
@xuclubsports
@XUClubSports
Slide26#LifeatXU