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Social Media, Marketing, & MORE Social Media, Marketing, & MORE

Social Media, Marketing, & MORE - PowerPoint Presentation

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Uploaded On 2020-06-19

Social Media, Marketing, & MORE - PPT Presentation

Marci Walton Associate Director of Residence Life Whos In the Room Name Organization What role do you play with social media or marketing What are the account handles for your club Marketing ID: 781836

thirds rule media social rule thirds social media xavier student organization engaging accounts amp marketing residence life promo brand

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Presentation Transcript

Slide1

Social Media, Marketing, & MORE

Marci Walton

Associate Director of Residence Life

Slide2

Who’s In the Room?

Name

Organization

What role do you play with social media or marketing?

What are the account handles for your club?

Slide3

Marketing

Tools

Slide4

Who do you want at events?

Slide5

Standards and Policies

Student Org Promotion Policies

Promotion Places

Xavier Brand Use

Xavier Brand Standards

Slide6

Help with Promo!

Slide7

Promo Help

Complementary

colors

Find the best font

DaFont

1001fonts

WhatTheFont

BlockPosters

ReciteThis

CANVA!

Slide8

Sign in to Canva.com

Email: waltonm1@xavier.edu

Password: Ignatius

Slide9

Social Media

Slide10

Social Media Best Practices

Authentic voice

Regular posts

Storyteller versus billboard

Not constantly asking for things

Interactive and engaging

Timely and relevant

Slide11

Social Media Best Practices

Engage with other accounts

Appropriate use of humor, gifs, memes, etc.

Tag/mention other accounts, clubs, and offices!

Get to the point, people have short attention spans

Inclusive and in alignment with Xavier mission

Slide12

Social Media and ADA Requirements

Screen reader use

Visual content paired with captions

Use thread feature for Twitter posts

Slide13

Engaging Photos

Slide14

Engaging Photography

Make people feel like they are there

Can be used for future promotions

Reflects the voice of the organization

Engage the Rule of Thirds

Slide15

Slide16

Slide17

Rule of Thirds

Slide18

Rule of Thirds

Slide19

Rule of Thirds

Slide20

Rule of Thirds

Slide21

Rule of Thirds

Slide22

Rule of Thirds

Practice!

Slide23

Hootsuite:

Your

new

best friend

...

Slide24

Remind: Meet

your other new best friend...

Slide25

Accounts to Follow

Office/Organization

Instagram

Twitter

Student Affairs

@xustudentaffairs

@DaveJohnsonXU

Student Involvement

@xuinvolvement

@xuinvolvement

Residence Life

@XavierResLife

@XavierResLife

Rec Sports

@XavierRecSports

@XavierRecSports

Student Wellness

@xuwellbeing

@XUHealthWellness

Diversity & Inclusion

@xucdi

@XavierCDI

Faith & Justice

@xucfj

@DorothyDayCFJ

Club Sports

@xuclubsports

@XUClubSports

Slide26

#LifeatXU