2017 Marketing Trends What’s Hot & Gaining Traction and How Your Business Can Benefit - PowerPoint Presentation

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2017 Marketing Trends

What’s Hot & Gaining Traction and How Your Business Can BenefitSlide2
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Digital SnapshotSlide4
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Content Marketing Trends

Content marketing has been in the top 3 for the last 3 years.

Research shows that more businesses are now using a strategic approach (40%), so this is a trend we can expect to see continuing in 2017.

Video Content is one of the fastest ways for you to grow your Organic position and provide an Educational resource to usersSlide6
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Mobile Marketing

More Companies have updated their website to be more Mobile Responsive.

However, research shows that 

retail conversion rates are significantly lower on smartphone

, so there is work to be done for many businesses to optimize conversion on mobile, although they will likely always stay lower than desktop.

Mobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra.

'Mobile first' is also misleading if we look at the overall customer journey since often different devices may be involved at different points. So a better vision for mobile strategy is treating it as part of a multiplatform or multichannel strategy. Slide9

Social Media

Social Media is still a powerful and engaging way to connect to users and potential new customers.

Our social media research statistic summary shows continued growth in social media usage overall, but there have been some reduced popularity of social networks in some countries. For example Twitter and Facebook are in decline in many western markets while Snapchat, Instagram and Pinterest are still growing in usage.

Trends in social media marketing are often controlled by the efforts of the social networks to monetize and this has Facebook and Instagram, in particular make changes such that now need to “pay to play” ' to get the reach needed to have an impact. They have continued to innovate in their targeting and remarketing.Slide10

The Internet of Things (Io T)

IoT

is one of the most important marketing technology applications of the last 2-3 years, but it is of most relevance to devices makers and retailers, so it is relatively high-up in this ranking of priorities.

There are expected to be 75 billion connected devices by 2020, meaning there will be ten times as many devices able to talk to one another as there will be people on the planet! The implications are huge and far ranging. All this sharing of data will transform the way we live our lives.Slide11

Search Engine Optimization

Mobile marketing SEO techniques will be particularly important in 2017 with Google's recent announcements about the mobile index and AMP. We have seen huge increases in AMP smartphone traffic since September 2016 when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, but should be considered by businesses with an active blog too in my opinion.

AMP-Accelerated Mobile Pages. Mobile Devises Loading Content Faster than ever beforeSlide12

Rounding Out The List

Wearables

Wearables are one of the hottest consumer consumable commodities (e.g. Apple Watch, activity trackers, augmented reality)

Paid search marketing

Google AdWords is the most important form of Pay Per Click and here Google has been pursuing their 'Mobile-first' strategy by building out these features.

Display advertising-Still Valuable

This includes banners on publishers, ad networks social media including retargeting and programmatic.Slide13

How We Stand Out from the Rest

176 Full Power TV Stations in 100 Markets in the U.S.Slide14

Contact Information:

Cramer Robinson

Digital Sales Manager News Channel 11

brobinson@wjhl.com

864-641-5629

Mitch West

Regional Director, Digital Division

Nexstar Media Group

mwest@Nexstar.tv

214-668-1181Slide15