October 8 2011 Mike Mathews Measured Marketing Solutions LLC AGENDA Review Why Blog Blog Platforms Finding Inspiration Facing The Blank Page Comment amp Respond Becoming Consistent ID: 782835
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Slide1
TELL ME A STORY
Everything You Need To Know About Blogging
October 8
,
2011
Mike Mathews
Measured Marketing Solutions LLC
Slide2AGENDA
Review
Why Blog?
Blog
Platforms
Finding Inspiration
Facing The Blank Page
Comment & Respond
Becoming Consistent
Added Attractions
Tools
Slide3Thanks To Our Sponsors
Bradley
Contract Furnishings Mart
Ferguson
The Joinery
Kohler
Parker Furniture
Premier Window Coverings
Yolo
Colorhouse
Slide4REVIEW
Brand
Personal Style
Online Presence
Slide5WHY
BLOG?
Connect community
Develop fans
Develop colleagues
Create customers
Share inspiration
Get help
Give advice
Build reputationSHARING STORIES & STARTING THE CONVERSATON
Slide6CHOOSING
A
BLOG PLATFORM
Blogger
Facebook
Google
Plus
LinkedIn
SquareSpaceTumblrTwitterWordpressYouTubeAnd many more….
Slide7FINDING INSPIRATION
Facebook
status updates
Twitter
stream and search
LinkedIn Groups
Google+
Google Alerts
RSS Feeds
Slide8FACING THE BLANK PAGE
Write what you know about
Find something that
i
nspires you—search
Plan your subjects in advance—calendar
Comment
and respond
DEMONSTRATION
Slide9CALENDAR
Slide10COMMENT & RESPOND
INCOMING
RESPONSES
BUILD THE CONVERSATION!
Slide11BECOMING CONSISTENT
Use the calendar—update quarterly
Pick one stream for inspiration—check
daily
Choose the blog platform you prefer
Check comments and respond—check daily
Comment on other blogs
Slide12ADDED ATTRACTIONS
Tell people you have a story
Newsletters
MailChimp
Constant Contact
Campaigner
CoolerEmail
Many,
Many More….
News Feed (RSS)Reader or email
Slide13TOOLS
Omni-Profile
Message Calendar
Presentations
Links to
O
ther Tools
More…. www.MeasuredMarketingSolutions.com
Slide14AGENDA
Review
Why Blog?
Blog
Platforms
Finding Inspiration
Facing The Blank Page
Comment & Respond
Becoming ConsistentAdded AttractionsTools
Slide15QUESTIONS
Slide16CONTACT
mike@measuredmarketingsolutions.com
www.google.com/profiles/mike.e.mathews
www.linkedin.com/
www.facebook.com/mike.mathews
www.measuredmarketingsolutions.com
@
memathews
503-334-2592Google Search: Mike Mathews Portland