SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar Managing Director Nordics Agenda ebookersfi how do we balance being a global organisation in a local market What our customers are looking for ID: 148414
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Slide1
ebookersSKÅL TOURISM SEMINARHelsinki 19th October 2011Lisa Farrar, Managing Director, NordicsSlide2
Agendaebookers.fi – how do we balance being a global organisation in a local marketWhat our customers are looking for,
Book easier, travel happier
– linking the Value Proposition to something tangible
Future of travel….
page 2Slide3
Orbitz world wide
page
3
Orbitz world wide:
e
bookers / MrJet
- E
uropean brands
Orbitz - North America
HotelClub – APAC
Orbitz launched in US in 2001 by group of leading US airlines
2005 acquired ebookers & MrJet in Europe
2007 publicly traded company on the NYSE – OWW100,000 + hotels worldwide1,5m flight searches a day1m hotel searches a daySlide4
ebookers.fipage 4
Market leader since 2000
Annual growth rates of 30% +
Strong brandawaress = more than 50% direct to site trafficSlide5
Global organisation in a local marketpage 5
How do we balance being a global organisation in a local market?
Our
customers
&
suppliers
benefit
from
our
global approach
Leverage the opportunities of being globalFlexibility of demand & supplyFast execution and expertise on a local levelSlide6
What our customers are looking forpage 6
Survey show that customer priorities are:
Price / Ease of booking / Speed
Tailor our Value Proposition to support customer expectations -
Book easier, travel happier
Site
functionality
Social Media
MobileSlide7
Future….mobile
It is no longer a mobile site
or
app
debate
Book
easier
on
m.ebookers.com
, Nokia
booking
app and ipad Hotel appTravel happier with ebookers explorerebookersExplorerhighlights#1 Staff Favourite:65 countries#1 in Travel category:21 countriesTop 5 in Travel category:75 countries75 000 downloadsSlide8
page 8
Thanks.
Lisa Farrar
lisa.farrar@ebookers.com