PPT-Radio Advertising Bureau Webinar

Advertiser Spotlight Member Response memberresponserabcom 8002323131 FINANCIAL SERVICES Radio Advertising Bureau Webinar Advertiser Spotlight FINANCIAL SERVICES John Potter VP Training. in the 21st Century…. mainstream or backwater?. Art Goddard W6XD. The Amateur Radio Service. Basis and Purpose. Creating Public Value. Is Amateur Radio Being Marginalized?. Accountability to the American People. .. For Hispanics . Presentation . courtesy . of the Radio Advertising Bureau, 2015 – All Rights Reserved. A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. September 2014. Television sets itself apart from other media with its ability to offer sight, sound, and motion to generate emotional responses from the viewer. .. The qualities of television allow advertisers to create a long lasting and memorable brand and corporate image. Part . II. Types of Advertising. Institutional. Advocacy. Product. Pioneering .  primary demand for new product or category. Competitive  during growth stage; build demand for brand/product NOT category. Surface accuracy not so important, so easy to make large one.. angular resolution . . . wavelength. mirror diameter. D larger than optical case, but wavelength . much. larger (cm's to m's), e.g. for wavelength = 1 cm, diameter = 100 m, resolution = 20".. LANDSCAPE. A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. RADIO. RADIO TODAY. RADIO. IT’S ON.. Radio’s incredible reach. RADIO BOASTS HIGHEST MASS REACH . Warm Up: . How was life different in 1938 compared to today? How were values different? . https. ://. www.youtube.com/watch?v=akT0wxv9ON8. . Agenda: . Warm Up. Review Assignment. Radio Play video. Your awesome teacher example!.  . John has worked in radio in many states and between shifts on-air, his smooth voice has been used on countless commercials. He's also an actor, performing in a number of plays for the Rep Theatre.. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ Page Two Canadian Broadcaster December 25th 1958 A BRIEF LOOK AT 1959 As we come to the end of another year it is customary to pause for a few minutes and think about next year - 1959 What kind of a y Each station has a different remit, content, style and target audience. . The BBC has delivered radio since the 1920s as part of . Public Service Broadcasting . (PSB). The Reithian concept of the BBC was to raise the cultural standards of the nation so it resisted playing solely popular music until 1967, when Radio 1 was born..