Record Production Chapter Thirteen Start Thinking What should a producer look for when selecting a studio Should the artist work for the producer or the producer work for the artist What are the advantages and disadvantages of DoItYourself DIY recording ID: 772622
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Record Production Chapter Thirteen
Start Thinking . . . What should a producer look for when selecting a studio? Should the artist work for the producer or the producer work for the artist?What are the advantages and disadvantages of Do-It-Yourself (DIY) recording?Why is getting a big production budget from a label an advantage? A disadvantage? Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Chapter Goals Learn what a record producer does and the important elements of a production deal. Understand the five stages of record production.Learn about production budgeting and how producers get paid.Gain an awareness of recording studio design, types of studios, and how to select a studio.Learn the terms basic to the recording and mastering process. Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Record Producers Details of the role vary Responsible for keeping the recording session moving toward a commercially viable master Creative control can be a challengeSelection of songs is criticalMusic Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Matching Producer to Artist Ensure a good fit Preliminary meetings crucialPeople skillsMusic Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Production Deals Royalties and Fees Producer contract grants percentages called “points”1 point = 1%Most producers receive 2 to 4 pointsProducers receive royalty payments from Sale #1 Escalators Up-front production fee is standard Artists may also pay producer points out of their own royalties Letter of direction Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Recording Studio Studio Operation Full-time staffTechnology revolution Crimped big multiroom studios I mportance of human decisions Traffic managers Studio profit The importance of scheduling Studio reputations usually spread by word of mouth Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Recording Studio Studio Design Good acousticsControl roomStudios The proper balance of stereo depends largely on where the mixer sits in the room 5.1 surround sound compounds this problem Orchestras and ensembles require sound diffusion Studios ultimately sink or swim on whether musicians feel comfortable Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Recording Studio Selecting a Studio CostLocation Equipment, service, and staff Downtime EQ and timbre Digital versus analog Studio’s reputation and vibe Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Recording Studio Types of Studios Home/project studiosPreproduction/demo studiosIndependent studiosLabel-owned studios Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Five Stages of Record Production Preproduction: Budgeting and Planning Identify expense parametersBudget controlReasons for exceeding a budget Recording expenses = advance against future royalty earnings Arrangements and rehearsals Decide how each song is to be treated Arrangers score the charts Session musicians Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Five Stages of Record Production Basics and Tracking Capturing the basic elementsTracking sheetProducer and the engineerDeciding on the “best take” Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Five Stages of Record Production Overdubbing Punch ins or separate tracksLead vocalsTrade craft + skillful cajoleryEditing software Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Five Stages of Record Production Mixing Decisions to be made:Instrument levelsPerformances for the final mixTonal qualities and EQ Where to place the instruments in the stereo mixMixing engineers are key Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Five Stages of Record Production Mastering Record company pays for mastering and final stepsMastering engineersequences the albumadds space between each songcorrelates track numbers makes any sonic corrections to the recording Producer’s job done(?) Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
The Five Stages of Record Production Master Delivery Master recording mixed down as appropriateDeliver letters of consent from all individuals involved Deliver letters of consent from photographers and graphic designers Furnish evidence of copyrights and mechanical licenses Submit lyric sheets Submit technical credits summary sheet Submit sign-off statement Collect wage-related forms and contracts Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Getting Started in the Business Engineer Starting as an engineerExperiment in a home or school environmentProve to be technologically adeptUnderstand how to record various instrumentsDemonstrate handling high-pressure situationsRemember: the artist and the producer are your “customers” Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Getting Started in the Business Producer Key requirements of a producerWill and passion to succeedGifted in identifying star potentialTalent for picking quality songsCan evaluate combined impact of material, artist’s delivery, and production soundAccess to money Know how to present the artist to potential buyers Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Getting Started in the Business DIY Artist as Producer The DIY artistadvantagescan record when inspiration strikescontrols soundcan be productive during in-between moments in lifeexperiments with sounddisadvantages acoustics can be limiting little collaboration lack of experience Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
Professional Associations The Audio Engineering Society The Society of Professional Audio Recording Services The Recording AcademyThe Society of Motion Picture and Television Engineers Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners
For Further Thought . . . What complications has the technological revolution brought to record production? Can education and training help producers better identify good takes from bad ones, or is this an innate ability?What is the most critical of the five phases of record production? Music Business Handbook and Career Guide, 11th Ed. © 2016 Sherwood Publishing Partners