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Social for Scholars: Social for Scholars:

Social for Scholars: - PowerPoint Presentation

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Uploaded On 2016-11-01

Social for Scholars: - PPT Presentation

Quick Guidelines for Using Social Media Bill Smith PhD Executive Director of Marketing and Communications Arkansas State University Mission Statement The social media platforms of Arkansas State become the first stop for information about Arkansas State and our educational community ID: 483419

horrors facebook gallery social facebook horrors social gallery state legal guidelines privacy visual arkansas brevity key astate post amp sentiment

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Slide1

Social for Scholars:Quick Guidelines for Using Social Media

Bill Smith, PhDExecutive Director of Marketing and CommunicationsArkansas State UniversitySlide2

Mission Statement

The social media platforms of Arkansas State become the first stop for information about Arkansas State and our educational community.Integrate the A-State platforms into the daily lives of our community.Promote interaction with potential students and regain/maintain engagement with former students.Slide3

So What is Facebook?

The greatest intelligence gathering and consumer data mining tool

in the history of mankindSlide4

Security

There isn’t anyDigital assets are extremely portableEasily copied and widely disseminatedOnce posted, always availableThere is no delete key onlinePersonal safetyYour privacy does not

depend

on

your settings

It depends on your friendsSlide5

The Gallery of HorrorsSlide6

The Gallery of HorrorsSlide7

A-State Guidelines

Evaluation and formulation begins soonGuidelines, not policiesBest practicesProfessional suggestionsState employee legal issues

Limits of federal student privacy

Ethical behaviorSlide8

Legal Things to Consider

What is legal in Arkansas & ASU systemTrademarksProprietary informationEndorsementsPersonal privacy violations

University computing codes

FERPA & HIPPA

Astroturfing

Emergency/crisis responseSlide9

The

Gallery of HorrorsSlide10

The Gallery of HorrorsSlide11

The Gallery of HorrorsSlide12

The Gallery of HorrorsSlide13

Academic Things to Consider

Defining your social relationshipConsider adding to your syllabusUnderstand the power dynamicUse of social in classroom

Potential ADA compliance issues

Individual student privacy concernsSlide14

Formula for Success

2C=2EContentOriginal to platformConcertOrchestra, not soloistsEngagementFacebook Five

Enrollment

The

Fab FourSlide15

Living SocialSlide16

What One Photo Can DoSlide17

The Facebook Five

Immediate Post in the moment; nobody really likes leftoversSentimentEverybody loves their grandmaVisualWhenever possible, show, don't tellMobility

There is no substitute for being there

Brevity

Don't waste a friend's most valuable commodity:

timeSlide18

The Facebook Five: ImmediateSlide19

The Facebook Five: SentimentSlide20

The Facebook Five: VisualSlide21

The Facebook Five: MobilitySlide22

The Facebook Five: BrevitySlide23

Facebook 5: Bring it all togetherSlide24

Key Things to Remember

Security is up to what you postUse the settings to your advantageYou stand in the public square

Know your legal impacts

Nothing you would want your grandmother to read in the paper

Once it’s on the internet, it’s the God-awful truth whether it is or it isn’t

”Slide25

Logos and Visual Guidelines

Coming soon to AState.eduSlide26

How to Reach Me

Bill Smith103-B Administration BuildingArkansas State University870.972.2169 o | 870.253.8495

c

billsmith@AState.edu

bismith75@gmail.com

@

doctor_bs

| Facebook.com/

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