Quick Guidelines for Using Social Media Bill Smith PhD Executive Director of Marketing and Communications Arkansas State University Mission Statement The social media platforms of Arkansas State become the first stop for information about Arkansas State and our educational community ID: 483419
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Social for Scholars:Quick Guidelines for Using Social Media
Bill Smith, PhDExecutive Director of Marketing and CommunicationsArkansas State UniversitySlide2
Mission Statement
The social media platforms of Arkansas State become the first stop for information about Arkansas State and our educational community.Integrate the A-State platforms into the daily lives of our community.Promote interaction with potential students and regain/maintain engagement with former students.Slide3
So What is Facebook?
The greatest intelligence gathering and consumer data mining tool
in the history of mankindSlide4
Security
There isn’t anyDigital assets are extremely portableEasily copied and widely disseminatedOnce posted, always availableThere is no delete key onlinePersonal safetyYour privacy does not
depend
on
your settings
It depends on your friendsSlide5
The Gallery of HorrorsSlide6
The Gallery of HorrorsSlide7
A-State Guidelines
Evaluation and formulation begins soonGuidelines, not policiesBest practicesProfessional suggestionsState employee legal issues
Limits of federal student privacy
Ethical behaviorSlide8
Legal Things to Consider
What is legal in Arkansas & ASU systemTrademarksProprietary informationEndorsementsPersonal privacy violations
University computing codes
FERPA & HIPPA
“
Astroturfing
”
Emergency/crisis responseSlide9
The
Gallery of HorrorsSlide10
The Gallery of HorrorsSlide11
The Gallery of HorrorsSlide12
The Gallery of HorrorsSlide13
Academic Things to Consider
Defining your social relationshipConsider adding to your syllabusUnderstand the power dynamicUse of social in classroom
Potential ADA compliance issues
Individual student privacy concernsSlide14
Formula for Success
2C=2EContentOriginal to platformConcertOrchestra, not soloistsEngagementFacebook Five
Enrollment
The
Fab FourSlide15
Living SocialSlide16
What One Photo Can DoSlide17
The Facebook Five
Immediate Post in the moment; nobody really likes leftoversSentimentEverybody loves their grandmaVisualWhenever possible, show, don't tellMobility
There is no substitute for being there
Brevity
Don't waste a friend's most valuable commodity:
timeSlide18
The Facebook Five: ImmediateSlide19
The Facebook Five: SentimentSlide20
The Facebook Five: VisualSlide21
The Facebook Five: MobilitySlide22
The Facebook Five: BrevitySlide23
Facebook 5: Bring it all togetherSlide24
Key Things to Remember
Security is up to what you postUse the settings to your advantageYou stand in the public square
Know your legal impacts
Nothing you would want your grandmother to read in the paper
“
Once it’s on the internet, it’s the God-awful truth whether it is or it isn’t
”Slide25
Logos and Visual Guidelines
Coming soon to AState.eduSlide26
How to Reach Me
Bill Smith103-B Administration BuildingArkansas State University870.972.2169 o | 870.253.8495
c
billsmith@AState.edu
bismith75@gmail.com
@
doctor_bs
| Facebook.com/
wabac