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Social Media  Intelligence: Measuring Brand Sentiment from Online Conversations Social Media  Intelligence: Measuring Brand Sentiment from Online Conversations

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations - PowerPoint Presentation

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Uploaded On 2018-03-22

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations - PPT Presentation

David A Schweidel Goizueta Business School Emory University October 2012 Whats Trending on Social Media Agenda Social Dynamics in Social Media Behavior Why do people post a product opinion What influences their posting behavior Moe and ID: 661181

media social venue sentiment social media sentiment venue product opinion gbi effects effect ratings brand evaluation dynamics metrics forums

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