PPT-Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

David A Schweidel Goizueta Business School Emory University October 2012 Whats Trending on Social Media Agenda Social Dynamics in Social Media Behavior Why do people post a product opinion What influences their posting behavior Moe and . These Social Media Principles should guide your participation in social media both personally as well as when you are acting in an official capacity on behalf of the Company It is critical we always remember who we are h more than 500 sparkling and Join the conversation and . maximise. your social presence. Lorraine Griffin. A litle about me... Content Marketing expert with 15 years experience across a number of marketing and journalism roles, for . Topline. 1. On the behalf of The Council of PR Firms, VeraQuest conducted a survey among adults in the US to understand the reach and impact of social media and the degree to which brands benefit from utilizing the platform to create online communities and facilitate communication to create stronger connections with its customers.. Media for Businesses. #. awesomelegalpresentation. Tony Zana. March 11, 2014. Legal Disclaimers. Thes. e. . material. s. . hav. e. . bee. n. . prepared. . solely fo. r. educationa. l. . purpose. ELC 310. Copyright 2005 Prentice Hall. Ch 1 -. 2. Agenda. Questions? . Assignment 4 Graded Feedback sent . Assignment 5 Posted. Social Media and Relationship management . Evaluations Metrics for Marketing Plan . ELC 310. Copyright 2005 Prentice Hall. Ch 1 -. 2. Agenda. Questions? . Assignment 4 posted. Due Nov 26. Assignment 5 will be posted soon . Social Media and Relationship management . Evaluations Metrics for Marketing Plan . Can . Social Data . replace the following?. Panels. Focus Groups. Unprompted Brand Recall. Can we rebuild the . Superbrand. study from social data?. SUPERBRANDS. Who are the most influential brands?. dedicated to.  . forums,.  . microblogging. , . social networking. ,  . and.  . wiki. s. are among the different types of social media.. Social media . People have always said good – and bad – things about brands, and now that social media has risen in popularity, it means people have another platform to talk about your company and products/services. The major difference, however, is in the viral nature of this platform. When someone mentions your brand in social media, there is much more potential for other people to notice, and . Market Segments, Targeting & Promotions. Mossto. offer shoes with an optimised adaptive mould and a heel with magnetic . attachment.. The . shoe heel size ranges from 4-8 inches and there are about 30 different designs and colour variations as well as accessories such as additional magnetic heels.. Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). using N-Gram Graphs. Authors: . Fotis. . Aisopos. , George . Papadakis. , . Theordor. a. . Varvarigou. Presenter: Konstantinos Tserpes. National Technical University of Athens, Greece. Social Media and Sentiment Analysis. The social executive positions their financial institution as a thought and industry leader. Building trust through transparency, social executives empower their employees to share the organization's story and enable sales teams to deliver insights and thought leadership aligned to customer expectations on social media. . It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%.