Harrison High School Harrison Arkansas Unit 1 Marketing Career amp Technical Education A course or set of courses designed to prepare students for specific careers also called Career Education ID: 794328
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Slide1
Introduction to DECA
Chris Dorman
Harrison High SchoolHarrison, Arkansas
Unit 1
Marketing
Slide2Career & Technical Education
A course or set of courses designed to prepare students for specific careers - also called Career Education.
Includes: Agriculture, Business, Family & Consumer Science, Furniture Manufacturing, Journalism, and Marketing Education
Slide3Marketing Education
A course designed
to provide students with fundamental skills and concepts needed for success in careers in marketing, management, and entrepreneurship.
Frameworks 1.1
Slide4Entrepreneurship
The process of starting and operating your own business.
Frameworks 9.5
Slide5Frameworks 9.5
Trent Sanders and Sara McLeod (Class of 2013) Operate their Business
Anyone can be an entrepreneur and you can begin at any age!
Entrepreneurs
Slide6Parts of Marketing Education
Classroom Instruction
– What we are doing now! Work-Based Learning – Optional. For those students who either leave school early, and/or want the additional one unit of credit available each semester for their work experience. DECA Chapter Activities – Includes State and National Competition. Also includes projects for Arkansas Children’s Hospital and the Muscular Dystrophy Association.
Slide7Work-Based Learning
The student must complete an
average of 15 hours of work experience each week. The student must be able to show documentation of employment. Example: paycheck stub.
The employer will complete an evaluation form of the student employee each semester. The student must keep an employment journal documenting work hours.The student must have 270 hours each semester to receive work experience credit.
Slide8Work-Based Learning
Students will have
: Training Stations
Training Station Sponsors
Slide9Training Station
The business that cooperates with the school to provide training and learning experiences for students enrolled in Marketing Education classes.
Photos of Students Engaged in Work-Based Learning
Slide10Training Station Sponsor
The employer or supervisor responsible for training and evaluating the student.
Kolin at Edwards Grocery with his training station sponsor.
Slide11DECA Chapter Activities
Officer
Installation Breakfast DECA Month Activities
Field Trips – Memphis Grizzlies MDA Project ACH Project Food Drive State Competition International Competition
Slide12Pro Sports Career Day
“This event is an education workshop presented by the Memphis Grizzlies management team. This event is a unique opportunity for marketing students to get insight into the day-to-day marketing in sports organizations.
Speakers from four different departments in the Grizzlies organization will talk about their role with the team.
In addition to the panel discussion,
there will also be a college fair featuring some of the best business and sports programs across the Mid-South.
”
Slide13Photos from Pro Sports Career Day
Pro Sports Career Day
Slide14Officer Installation Breakfast
Friday, September 11, 2015
– 7:30 AM in the Marketing Classroom.DECA Chapter Officers are responsible or organizing and arranging for the installation breakfast.
Slide15Officer Installation Breakfast
Photos from Officer Installation Breakfast
Slide16President Vice President
TreasurerHistorianSocial Media Correspondent
DECA Officers
Slide17What is DECA’s mission?
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high school and colleges across the globe.
Slide18DECA’s Guiding Principles
DECA prepares the next generation to be:
Academically PreparedDECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
Slide19DECA’s Guiding Principles
Community Oriented
Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.
Slide20DECA’s Guiding Principles
Professionally Responsible
DECA members are poised professionals with ethics, integrity and high standards.
Slide21DECA’s Guiding Principles
Experienced Leaders
DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.
Slide22What does DECA do?
Integrates into classroom instruction
Applies classroom learning to DECA’s competitive events programConnects to business
Promotes competition, free enterprise, and entrepreneurship
Slide23DECA enhances the preparation for
college and careers by providing co-curricular programs that integrate into classroom instruction.
What does DECA do?
Slide24DECA is Co-Curricular
DECA is a co-curricular organization NOT an extra-curricular activity - this means that DECA activities are
directly related to classroom instruction.DECA has more than 200,000 high school members participating through 5,000 chapters in all 50 states Guam, Puerto Rico, District of Columbia and 8 countries.
Frameworks 1.1
Slide25History and Growth of DECA
DECA
began during the period between 1937 and 1942 and was primarily referred to as D.E. Clubs
These initial Clubs were formed primarily because students who were enrolled in D.E. classes were working after school and did not have time to participate in extra-curricular activities such as athletics - so they formed their own organization.
Slide26DECA was officially founded in
1946
at the National level. This photograph is from one of the early National DECA meetings.
History and Growth of DECA
Slide27History and Growth of DECA
The Harrison DECA Chapter was officially chartered in
1957.Dwight Eisenhower was President of the United States.The Soviets launched the first artificial satellite – Sputnik.The Brooklyn Dodgers moved to Los Angeles.
Slide28Harrison’s Original Charter from 1957
Slide29Arkansas was one of the first 17
charter states that founded DECA in 1946.
There are over 5,000 high school DECA chapters across the nation and the world.DECA has two primary divisions: high school and collegiate.
The collegiate division has more than 15,000 members in 200 chapters in 36 states and Canada.Organization of National DECA
Slide30The permanent home for National DECA was constructed in 1975 at 1908 Association Drive in
Reston, Virginia.
Organization of National DECA
Slide31Organization of National DECA
DECA, Incorporated
- This group of people consists of the adults who are responsible for the student program. They are the state advisors.
Slide32Organization of National DECA
- This term refers to the 15 members who are elected or appointed by DECA, Inc. to set policy for national DECA.
DECA Board of Directors
Slide33Organization of National DECA
National Advisory Board
- This group consists of representatives of donor companies who lend financial support to DECA. They serve in an advisory capacity to DECA, Inc.
Slide34The National DECA Publication is “
DECA Direct”
The national publication website is www.DECADirect.org
Organization of National DECA
Slide35Edward Davis was the Executive Director for National DECA.
Dr. Davis retired at the end of 2014.
He served as DECA’s Executive Director since 1992.
Organization of National DECA
Slide36Paul A.
Wardinski is the new Executive Director for National DECA.
Organization of National DECA
Slide37DECA Has Four (4)
Regions:
Western Region Central Region North Atlantic Region
Southern Region – Arkansas is in this region!Organization of National DECA
Slide38The DECA Theme Changes Each Year
Our Theme for
2015-16
DECA Facts and Information
Slide39Watch the New DECA Membership Video
DECA Facts and Information
Video: DECA Membership Video 2015-16
Slide40The DECA Code of Ethics
- A list of statements outlining the moral and ethical standards that all DECA members should be willing to adhere to.
DECA Facts and Information
Slide41The DECA Code of Ethics
As a DECA Member:
I will be sincere and honest. I will accept each task with confidence in my ability to perform my own work at a high standard.
I will strive with the guidance of my family, teachers, advisors, business persons, and my own initiative, to do my best in making my community, state, and nation a better place to live.I will strive to develop a cooperative attitude and will exercise tact and respect for other individuals.I will be steadfast in my beliefs and in my responsibilities as a citizen.I will demonstrate good sportsmanship in competition by being modest in victory and gracious in defeat.
Slide42Arkansas DECA
Mr. Jim Brock
is the Arkansas State DECA State Advisor.Mr. Brock also serves as President of DECA Inc.'s National Board
of Directors.DECA Facts and Information
Slide43Arkansas DECA
There are 35 DECA chapters in Arkansas.
The Arkansas DECA Chronicle is the Arkansas DECA State Publication.
DECA Facts and Information
Slide44NWA DECA Fall Leadership Conference
Monday, October 6, 2015
Bentonville, Arkansas
DECA Facts and Information
Slide45International Career Development Conference
April 22-27, 2016
Nashville, Tennessee
DECA Facts and Information
Slide46Nashville, TN - April 22-27, 2016
DECA Facts and Information
Photos 2014 ICDC - Atlanta
Photos 2013 ICDC - AnaheimPhotos 2015 ICDC - Orlando
Slide47State DECA
Competition
Arkansas State Career Development ConferenceChancellor Hotel
Fayetteville, Arkansas March 6 and 7, 2016DECA Facts and Information
Slide48DECA Facts and Information
Slide49DECA Facts and Information
Photos from the 2015 State DECA Competition
Slide50DECA Competitive Events
Principles of Business Administration Events
Management Team Decision Making EventsIndividual Series EventsBusiness Operations Research EventsChapter Team Events
Business Management &Entrepreneurship EventsMarketing Representative EventsOnline EventsSpecial ActivitiesOver $ 40,000 awarded to competition winners
Slide51Principles of Business Administration Events
Principles of
Business
Management and AdministrationPrinciples of FinancePrinciples of Hospitality and TourismPrinciples of Marketing
These events require that students complete the written exam from the Business Administration Core and make a presentation to the judges. Students have 10 minutes to prep before seeing the judges.
Slide52Management Team Decision Making
Business Law and Ethics Team
Buying and Merchandising TeamFinancial Services Management TeamHospitality Services Management TeamMarketing Communications Team
Sports and Entertainment Marketing Management TeamTravel and Tourism Marketing Management TeamThese events require that two students work as a team to solve a case study. The students have 30 minutes to collaborate and prep before seeing the judges. Students will also take a written exam.
Slide53Individual Series Events
Accounting Applications
Apparel & Accessories MarketingAutomotive Services MarketingBusiness Finance
Business Services MarketingFood MarketingHotel & Lodging Management Human Resources ManagementMarketing ManagementQuick Service Restaurant ManagementRestaurant and Food Service ManagementRetail MerchandisingSports and Entertainment MarketingStudents work independently with 10 minutes of prep time before seeing the judges. A written exam is also required.
Slide54DECA Offers Scholarships
Over $250,000 Awarded Last Year to National DECA Members
Slide55Annual DECA Banquet 2016
Harrison High School Commons
Tuesday, April 19, 2016State competition winners recognized.
Employers recognized.Scholarships awarded.Program completers recognized.
Slide56Annual DECA Banquet 2016
Photos from DECA Banquet
Slide57A program completer in Marketing
Completed both semesters of the Marketing Class (1 Credit) Completed at least 1 semester of Marketing Work Based Learning (1 Credit)
Completed Computer Applications I and II (CA I & II) Program completers receive a medallion.
Annual DECA Banquet 2016
Slide58DECA Honor Stole for Graduation
Participated at the State DECA Competition.Completed 5 additional DECA activities or projects.
Application returned and fee to Mr. Dorman.DECA honor students will receive a white stole to worn at graduation.Annual DECA Banquet 2016
Slide59Annual DECA Banquet 2016
Photos from Graduation 2014
Slide60Annual DECA Banquet 2016
Photos from Graduation 2015
Slide61In order to
participate in any DECA activities you must pay your DECA dues
!$18 due Friday
August 28Students enrolled in the Marketing class are required to pay their dues!
Slide62Test Friday!
Plus notebook check!
End of the Lesson
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Slide63Unit Review
Students: Visit the Website
www.kahoot.it
Enter The Game Pin
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