Shinyong Shawn Jung MBA Sarah Tanford PhD shinyongjungunlvedu sarahtanfordunlvedu Introduction With its significant economic contribution and other positive impacts overall the convention industry has focused on the factors that influence attendees satisfaction to generate re ID: 558596
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Slide1
A meta-analysis of convention satisfaction and loyalty
Shinyong (Shawn) Jung, MBA, Sarah Tanford, Ph.D.
shinyong.jung@unlv.edu
sarah.tanford@unlv.eduSlide2
IntroductionWith its significant economic contribution and other positive impacts overall, the convention industry has focused on the factors that influence attendees’ satisfaction to generate repeat attendance, which is loyalty.
However, a consolidated review of research exploring the attributes and perceptions that have an impact on attendee satisfaction and loyalty is lacking. To fill this gap, a meta-analysis of convention journal articles was conducted.Slide3
Conceptual Model (Figure 1)Slide4
Meta-AnalysisMeta-analysis is a statistical method that synthesizes key research findings from multiple studies (Glass, 1976).
It evaluates effect sizes across an entire data set, enabling researchers to compare the relative magnitude of relationships between different variables. Slide5
MethodSince most of the studies use regression-based techniques, correlations are the appropriate effect size for analysis.
Following accepted meta-analysis procedures (Borenstein, Hedges, Higgins, & Rothstein, 2009), correlations were coded for every relationship illustrated in Figure 1. After the coding process was completed, the statistical analysis was conducted using Comprehensive Meta-Analysis version 3 (CMA) software.Slide6
Attributes-Satisfaction
Networking
4
1255
.600
.000
.380
.756
28
Education
8
1655
.520
.000
.308
.683
43
Convention environment
9
2183
.372
.000
.261
.474
27
Destination image
5
1305
.125.485-.223.4445
Number of effectsTotal NSummary effect sizepLower boundUpper boundFail-safe NSlide7
Attributes-Loyalty
Networking
8
1984
.428
.001
.193
.617
40
Education
9
1981
.330
.008
.090
.533
26
Convention environment
11
2650
.434
.000
.248
.589
29
Destination image
7
1818
.297.003.102.469
16Number of effectsTotal NSummary effect sizepLower boundUpper bound
Fail-safe
NSlide8
Perception-Satisfaction
Service quality
6
1321
.389
.000
.212
.541
24
Value
3
471
.231
.023
.033
.412
4
Number of effects
Total
N
Summary effect size
p
Lower
bound
Upper bound
Fail-safe
NSlide9
Perception-Loyalty
Service quality
5
1286
.533
.000
.337
.685
26
Value
6
1436
.369
.011
.089
.594
22
Number of effects
Total
N
Summary effect size
p
Lower
bound
Upper bound
Fail-safe
NSlide10
Satisfaction-Loyalty
Satisfaction-Loyalty
9
1996
.552
.000
.374
.691
49
Number of effects
Total
N
Summary effect size
p
Lower
bound
Upper bound
Fail-safe
NSlide11
ImplicationsSatisfaction relationships: “networking” and “education” are the top drivers of convention attendee satisfaction.
Loyalty relationships: “convention environment”, “networking”, and perceptions of “service quality” strongly influence in convention attendee loyalty. Similar to hospitality research, a strong relationship between “satisfaction” and “loyalty” in conventions was confirmed by the meta-analysis.