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ADVERTISEMENTS ADVERTISEMENTS

ADVERTISEMENTS - PowerPoint Presentation

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Uploaded On 2017-06-03

ADVERTISEMENTS - PPT Presentation

What is an Advertisement An advertisement is a kind of public notice asking for or offering services or buying and selling property giving information about missing persons lost or found items etc ID: 555453

contact details poster phone details contact phone poster address essential amp delhi number mention give advertisements honda posters advertisement catchy wanted sale

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Slide1

ADVERTISEMENTSSlide2
What is an Advertisement?

An advertisement is a kind of public notice asking for or offering services or buying and selling property, giving information about missing persons, lost or found items, etc.Slide3

ADVERTISEMENTS

TYPES OF ADVERTISEMENTS

CLASSIFIED COMMERCIALSlide4

CLASSIFIED ADVERTISEMENTS

MAIN CHARACTERISTICS OF CLASSIFIED ADVERTISEMENTS

They are categorized into columns according to different classes – wanted, lost & found, to let, etc.

They are written in short catchy phrases and words.

The language used is simple, factual and formal.

They are short, concise and to the point.

All the relevant information is provided.

Contact name and address is given.Slide5

SITUATION VACANT

Include these essential details:

Begin with ‘Wanted’ or ‘Required’.

State the name of the company.

Mention the post of the number of vacancies.

State minimum qualifications and experience desired.

Give age, sex and preferential qualifications.

Mention pay sale and perks.

State the mode of applying clearly.End with contact address and phone numbers.Slide6

AN EXAMPLE

WANTED LADY TUTOR

To coach a girl of class XII in English. Only ladies with minimum five years’ experience of teaching S.S.C.E will be considered. Emoluments: travelling expenses plus Rs. 2000 to 2500 p.m.

d

epending upon the calibre and experience. Contact: P. Sharma, 128L, Ring Road, Varanasi.Slide7

SITUATION WANTED

Here it is an individual who seeks a job. Include the following essential details:

Qualification and experience.

Age and sex.

Nature of the job sought.

Minimum salary acceptable.

Contact address and phone number.Slide8

AN EXAMPLE

SITUATION WANTED

First class B.E (Electrical) from I.I.T. Delhi seeks suitable job in or around Delhi. At present working with a private firm in

Alwar

. Salary expected: Rs. 12,000. Please contact: Anil Verma, 257, Moti Nagar, New Delhi-110039. Phone: 25278431Slide9

SALE & PURCHASE OF PROPERTY/VEHICLE/HOUSEHOLD GOODS

Essential Details

(General)

Begin with Sale/Purchase or Available/Wanted.

Mention a type of accommodation/Vehicle/Household item.

Give a brief Physical description.End with Contact , address & Telephone number.Property:

(Specific details)Specify size, floor, number of rooms etc.

Mention fixtures and fittings.Give the location and surroundings.Price expected/Offered.Slide10

AN EXAMPLE

FOR SALE

Livestock

Available for immediate sale a pair of hybrid milch cows 5 year old, daily yield 25-30 litres, vaccinated, perfectly healthy. Daily fodder requirement 15-20 kg. Price negotiable. Contact: Dhillon: 235 Agrafaroms, Karnal or call on Phone: 0184-22728879.Slide11

TO LET

Essential Details:

Begin with ‘Available’ or ‘Wanted’.

State the type of accommodation to let or required on rent.

Give brief description of the accommodation.

s

ize , floor, no. of rooms etc.

fixtures and fittings.

location and surroundings.

Rent expected etc.

Contact address and phone number.Slide12

AN EXAMPLE

TO LET

Portion of a newly constructed bungalow on 750 sq.m in Greater Kailash-II. Three bed-rooms, attached baths, drawing/dining, kitchen, lounge, garage. Rent expected around Rs.15,000 p.m. Only Bank Officers/Central Govt. Gazetted Officers need contact. Contact. C.K. Khanna, A-27,

Greater Kailash-II, New Delhi or Phone: 26252140.Slide13

MISSING PERSONS/

PET ANIMALS

Essential details:

(Common)

Begin with ‘Missing’.

Give brief physical description.

Mention name, age & identifying features.

Since when/from where missing.

Reward offered.

Contact address and phone number.

Person (specific)

height, complexion, build.

clothesSlide14

(b) Pet (specific)

b

reed, colour of fur/skin, etc.

Name of the pet to which it responds.Slide15

AN EXAMPLE

MISSING PET

Missing dark brown, male Labrador, 20” high since last Friday.

Scobbie

2 year old has white stripes, hole on his left ear & black leather strap round neck. Informer will be suitably rewarded. Contact P.K.

Bansal, 57, Rajendra Park, New Delhi. Phone-25246789.Slide16

LOST & FOUND

Essential Details:

Begin with ‘Lost’ or ‘Found’.

Specify the item.

Give brief physical description.

Mention when/where lost or found.

Reward, if any.

End with contact address and phone number.Slide17

AN EXAMPLE

LOST AND FOUND

Black leather purse in DTC bus (route no. 315) while travelling between Lucknow Road and Red Fort. Besides cash contains some very important bills & receipts. Finder will be suitably rewarded. Please contact: Anil Sharma, B-67, Lucknow Road, New Delhi or phone:271624865.Slide18

COMMERCIAL ADVERTISEMENTSOR

DISPLAY ADVERTISEMENTS

MAIN CHARACTERISTICS:

Designed for commercial purposes.(by manufacturers, establishments, marketing concerns)

Visually attractive – varying font size or shape.

Language: colourful and lucid – catchy slogans, punch lines, witty expressions and pictures or sketches.More space, more expensive in terms of4 the advertising costs.Slide19

Essential Details:

Name of the company/institute/organisers, etc.

Details regarding the product/event/educational course, etc.

Special offers of discount, if any.

Address of the company/institute/organisers, etc.Slide20

Introducing the all-new Honda 2011 range.

The latest version of complete driving delight has arrived, flawlessly evolved by Honda. The 2011 range

of Honda cars and SUV’s carries on the trusted Honda tradition of creating automobiles that offer the

best value in driving pleasure

TO TEST-DRIVE

YOUR FAVOURITE CALL

800-HONDA TODAY

All-time Honda Favourites.

At their all-time best.

|

5 years unlimited warranty

|

24 hours roadside assistance

|Slide21
Now Attempt One Of These

1. You are Krishna/Trisha, secretary, Greenland Enterprises Ltd., Delhi – 6. Your chairman has asked you to draft an advertisement for a local daily under the classified columns for the vacant posts of one accountant and two

office assistants.

Draft the advertisement in not more than 50 words. (CBSE 2010)Slide22

You plan to sell some furniture of your house as you are going abroad. Draft a suitable advertisement in not more than 50 words to be inserted in the classified columns of a local daily, giving all necessary details of the furniture. You are Sushil

/

Sita

, 18,

Kamla Nagar, Kochi. (CBSE 2007)Slide23

THANK YOUSlide24

POSTERSSlide25

POSTERS

What is a poster?

Posters (and pamphlets) are notices, advertisements and

Invitations – all in one. People generally read them from a

distance. Colourful, attractive and appealing posters enchant the

readers.Purpose of a posterThe purpose of a poster is either to create social awareness about issues related to current problems and needs, or to advertise or even to extend public invitations and write notices.Slide26

MAIN FEATURES OF A POSTER

Layout

Eye-catching an visually attractive

Catchy/suggestive title: Some slogan, jingle or short verse

Sketch or simple drawings using match stick figures

Letters of different size and shapeProportionate spacing.Slide27

(b) ContentThe theme or subject of the poster

Description or details associated with the theme

Essential details like date, time and venue in caser of an event

Name(s) of the issuing authority/company/organisers etc.Slide28

(c) ExpressionThe overall organisation and sequencing of the matter

Appropriate and accurate language

Persuasive tone

Catchy phrases and slogans

Creativity in terms of content and design.Slide29

DESIGNING A POSTER

Posters must be drafted/designed with utmost care. Remember the following points:

A poster must be simple but attractive and eye- catching.

It should not be overloaded with many details. Introduce only the relevant details. Avoid superfluous/irrelevant points.

Use letters of different font sizes. Build contrast by bold/capital letters and small ones in different lines.Slide30

Beautiful drawings, striking sketches and ornate designs add to the beauty of a poster.

Slogans, proverbs, catchy phrases, quotations and tempting or inviting language make the poster more meaningful.Slide31
Slide32
Slide33
Slide34

THANK YOU