Community Choice Energy Advisory Committee Meeting Thursday July 23 2015 Meeting Agenda 700 pm Welcome amp Introductions 710 pm Public Comment 715 pm Updates from County Staff Communications amp Logo Selection ID: 510146
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County of San MateoCommunity Choice Energy Advisory Committee Meeting
Thursday, July 23, 2015Slide2
Meeting Agenda7:00 pm Welcome & Introductions7:10 pm Public Comment
7:15 pm Updates from County Staff /Communications & Logo Selection
7:45 pm Panel Discussion with Marin Clean Energy and Sonoma Clean Power
8:30 pm Discussion on Peninsula Clean Energy Draft 6-month Timeline
9:00 pm Adjourn/Confirm Date for Next Meeting Slide3
Ph I and II Communications Strategy January 2015-February 2016
Current Strategies:
Informational Briefings & Workshops
Community Events/Tabling (Brochure, FAQ)
1 on 1 meetings/presentationsLocal Press; Op-EdsWebsite; Periodic e-mails to CCE database
Target Audiences: Elected officials/city staff, Environmental and CCE advocacy groups, Business organizations, Community stakeholdersSlide4
Ph II and III Communications StrategyMarch-August 2016Future Strategies:
Continue all existing outreach PLUS:Expanded Website (customer focus)
Use of Social, local TV, and Print Media (including expanded press coverage)
Public Advertising Campaign prior to customer enrollment period
Target Audiences: In addition to current stakeholder groups, expand to addtl. community organizations, thought leaders, and large energy users; Priority focus on public engagement and awarenessSlide5
Workshops & Briefings To Date Not including Local Governments or Municipal Organizations
Community workshop w/ the Pacifica Climate CommitteeBusiness forum co-hosted
by
SAMCEDA, Redwood City San Mateo County Chamber of Commerce, and South San Francisco Chamber of Commerce, and San Mateo Area Chamber of CommerceSan Mateo County Democracy for America
League of Women Voters of North and Central San Mateo County
Unitarian Universalists (Redwood City)
Citizens Environmental Council, BurlingameSlide6
Events & 1:1 Meetings To DateNot including Local Government meetings
Events/Tabling6 Earth
Day
events in April
Sunset Magazine Festival1 on 1 Meetings
Large businesses: Genentech, Google, FacebookSan Mateo
County Central
Labor
C
ouncilSlide7
Communications Strategy: Next 6 MonthsExpand to new audiences/stakeholder groups
Partner with local CCE advocates for tabling, endorsements, and community presentations Focus on social media and press outreach
Preparing for full public marketing and advertising campaign – to start once JPA is formed
IDEAS? SUGGESTIONS?