County of San Mateo - PowerPoint Presentation

Presentation on theme: "County of San Mateo"— Presentation transcript

Slide1

County of San MateoCommunity Choice Energy Advisory Committee Meeting

Thursday, July 23, 2015Slide2

Meeting Agenda7:00 pm Welcome & Introductions7:10 pm Public Comment

7:15 pm Updates from County Staff /Communications & Logo Selection

7:45 pm Panel Discussion with Marin Clean Energy and Sonoma Clean Power

8:30 pm Discussion on Peninsula Clean Energy Draft 6-month Timeline

9:00 pm Adjourn/Confirm Date for Next Meeting Slide3

Ph I and II Communications Strategy January 2015-February 2016

Current Strategies:

Informational Briefings & Workshops

Community Events/Tabling (Brochure, FAQ)

1 on 1 meetings/presentationsLocal Press; Op-EdsWebsite; Periodic e-mails to CCE database

Target Audiences: Elected officials/city staff, Environmental and CCE advocacy groups, Business organizations, Community stakeholdersSlide4

Ph II and III Communications StrategyMarch-August 2016Future Strategies:

Continue all existing outreach PLUS:Expanded Website (customer focus)

Use of Social, local TV, and Print Media (including expanded press coverage)

Public Advertising Campaign prior to customer enrollment period

Target Audiences: In addition to current stakeholder groups, expand to addtl. community organizations, thought leaders, and large energy users; Priority focus on public engagement and awarenessSlide5

Workshops & Briefings To Date Not including Local Governments or Municipal Organizations

Community workshop w/ the Pacifica Climate CommitteeBusiness forum co-hosted

by

SAMCEDA, Redwood City San Mateo County Chamber of Commerce, and South San Francisco Chamber of Commerce, and San Mateo Area Chamber of CommerceSan Mateo County Democracy for America

League of Women Voters of North and Central San Mateo County

Unitarian Universalists (Redwood City)

Citizens Environmental Council, BurlingameSlide6

Events & 1:1 Meetings To DateNot including Local Government meetings

Events/Tabling6 Earth

Day

events in April

Sunset Magazine Festival1 on 1 Meetings

Large businesses: Genentech, Google, FacebookSan Mateo

County Central

Labor

C

ouncilSlide7

Communications Strategy: Next 6 MonthsExpand to new audiences/stakeholder groups

Partner with local CCE advocates for tabling, endorsements, and community presentations Focus on social media and press outreach

Preparing for full public marketing and advertising campaign – to start once JPA is formed

IDEAS? SUGGESTIONS?