Inspired by Iceland
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Inspired by Iceland

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Inspired by Iceland




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Presentation on theme: "Inspired by Iceland"— Presentation transcript:

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Inspired by Iceland

PPC Report December 2011

Slide2

The campaign was enabled again on October 10th 2011The overall outcome of the campaign between October 10th and November 30th was:Clicks: 12,635 Search Network: 6,192 Display Network: 6,443Number of Impressions: 6,571,218 Search Network: 487,274 Display Network: 6,941,705Click Through Rate (CTR): 0.19% Search Network: 1.27% Display Network: 0.11%

Campaign

Overview2011

Average cost per click (CPC): 0.60 USD

Search Network: 0.73 USD

Display Network: 0.48 USD

Overall media spend: 7,632.29USD

Search Network: 4,510.61 USD

Display Network:

3,121.68 USD

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Campaign Performance GraphSearch - Click-through-rate

The blue line indicates the “Search Click-through-rate“ progress. It visualises the trend of how many people clicked on the ad-copy versus the amount of Impressions it receivedThe highest click-through-rate received was 2.16%

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Campaign Performance GraphDisplay - Impressions

The blue line indicates the “Impressions“ progress on the Display network. It visualises the trend of how many times the ad-copy was displayed The irregularity on November 1st was due to budget reallocation

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Campaign Performance GraphClicks

The blue line indicates the “clicks“ progress. It visualises the trend of how many clicks the ad-copy receivedAgain, the irregularity on November 1st was due to budget reallocation

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Campaign Performance GraphAverage Cost-per-click

The blue line indicates the “Average cost-per-click“ progress. It visualises the trend of how much each click cost on averageNotice the trend around November 1st, it started to become more regular and still seems to be on it’s way down.

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Top Keywords

A list of the top 15 keywords when comparing “click” data

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AdsText ads

Here are the most clicked on ad-copies on the search network

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AdsBanner ads

The banner ad creative received 95% of all clicks on the display networkPlease note that banner ads have and always will receive the biggest portion of clicks due to visibility difference

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The campaign was enabled again on October 10th 2011The overall outcome of the campaign between October 10th and November 30th was:Clicks: 12,635 Search Network: 6,192 Display Network: 6,443Number of Impressions: 6,571,218 Search Network: 487,274 Display Network: 6,941,705Click Through Rate (CTR): 0.19% Search Network: 1.27% Display Network: 0.11%

Campaign

Overview2011

Average cost per click (CPC): 0.60 USD

Search Network: 0.73 USD

Display Network: 0.48 USD

Overall media spend: 7,632.29USD

Search Network: 4,510.61 USD

Display Network:

3,121.68 USD

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After spending 7,632.29 USD, we were able to generate over 12,500 clicks

Overall the ad copy on the display network have been displayed roughly 6,500,000 times Search click-through-rate has increased and started to show signs of balance

Conclusion

Slide12

Next steps

Further optimisation

Remarketing campaigns

We recommend utilising the remarketing tool on a global scale

New banner ad creatives

PPC needs constant refinement and optimisation. Having said that, even the banner ads need to be freshened up once in a while

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Nordic

eMarketing

Thank you

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