PDF-MKT 604B - MARKETING MODELS B:

ECONOMETRIC MODELS OF MARKETING ISSUES PhD Seminar Professor Hubert Gatignon Overview This seminar is designed for students interested in reviewing econometric issues that arise in empirical models of. Country. Mkt Potential 2011. Current Mkt 2011. % Mkt Penetr. Growth . Rate. United States. 22.3 . Billions/year. 21.3 . Billions/year. 96%. -. China. 75.7 . 12.1 . 16%. +. ++. Brazil. 15.7 . 7.7 . 49%. INCON13-MKT-018 INCON13-MKT-018 
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