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Comparative brand positioning of selected brands of hatchback cars S

INCON13MKT018 INCON13MKT018 3228 in the domestic car sales justified from the January 2010 sales 145905 units. Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br & . RE-POSITIONING STRATEGIES . ADOPTED BY RIM. . FOR. . 1. A BRIEF INTRO OF BlackBerry…. BlackBerry is a line of wireless handheld device developed by the Canadian company, Research In Motion (RIM).. Name Surname. Automobile. Etymology. History. Seating and body style. Sedan. Notchback sedans. Fastback sedans. Hardtop sedans. Hatchback sedans. Chauffeured sedans. Hatchback. Station Wagon. Minivan. Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. By Professor Malcolm McDonald. LSBU . 14. th. February 2013. 1. The limited value of Profit and Loss Accounts and . Balance Sheets. “The information appearing in the majority of boardrooms remains predominantly financial in nature. Without (additional) information on value-creating activities management are typically flying blind – when financials tell them there is a problem management have already missed the optimal point for taking appropriate corrective action”.. Essentials for Effective Positioning Strategies. Substance- must be committed to creating . practical . value.. Consistency- everything must work in combination to reinforce a perception in the consumer’s eyes.. What is Positioning?. What does a GPS tell you?. What is Positioning?. Positioning is where you are. In the mind of the consumer. Relative to you competition. Creates an image... a unique identity. Examples:. Re-setting 7,000 stores nationwide is no easy feat but we are committed to our pharmacy business and our Acosta sales partners are working feverishly toward transforming the over-sized, duplicative sets to the new optimized, shopper preferred assortment. . Logan H. Woodard. P: 1. Needs . 4 door (Sedan). Great Gas Mileage. Manual. Safe. Hatchback or Station Wagon. Air Conditioning. Defroster/Heated Mirrors. Engine w/ a lot of horse power. Sound system. Chapter Objectives. After reading this chapter you should be able to:. Explain the concept of brand equity from both the company’s and the customer’s perspectives.. What are some of the positive outcomes that result from enhancing brand equity?. In this module, you will learn to:. Explain what is a Brand. Explain the importance of Brands. Describe the attributes of a strong brand. Explain what is Brand Management. Describe the Purpose of Brand Management. TRANSFORMING BRANDS THROUGH NEW APPROACHES TO TRACKING. Uncovering, Monitoring and Recommending Sources of Growth. Designing Better Measurement Systems . “. My tracking of attitudes tells me one thing, but my trends in sales tell me another thing. I have all this data but what is really going on? Is my measurement system broken?. Brand Essence. IMAGE ATTRIBUTES. (Elements that should convey what the brand represents in the marketplace). THE BUSINESS. What we are/want to be. Vision. THE BRAND. What we want to stand for in the marketplace.