PPT-Brand Positioning Workshop

Distilling the essence of the brand Most Unique Most Relevant Large Following Whats a brand Dont be a commodity Be a brand What is Brand Positioning It starts with customer insights. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M & . RE-POSITIONING STRATEGIES . ADOPTED BY RIM. . FOR. . 1. A BRIEF INTRO OF BlackBerry…. BlackBerry is a line of wireless handheld device developed by the Canadian company, Research In Motion (RIM).. on the BRAND . STRATEGY AND POSITIONING FOR THE CITY OF TSHWANE. Khanya Mahlare. Director: Strategic Marketing. Purpose . The purpose of this presentation is to – . Present the brand strategy to the . Positioning can involve . brand. . name. , . image. , . packaging. , the way it is . delivered. but is usually a . combination. of these. - A stance. - An attitude. - A perception. - A point of view. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Essentials for Effective Positioning Strategies. Substance- must be committed to creating . practical . value.. Consistency- everything must work in combination to reinforce a perception in the consumer’s eyes.. Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Goals . of Two Person Positioning. Role of the Officials. Two Person System. Positioning. Two Person Positioning. Note: Officials . may rotate sides after every . 2 or 3 . goals. If working with a very inexperienced official, rotating may be too challenging at first, so this is . Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Moving , Positioning and Falls Management of People Defining Manual Handling HOUSEKEEPING Learned Outcomes By the end of the session participants will be able: To understand the benefits of moving and Schallert whom I position as the cheerleader of the FLE program Her optimism and positive attitudes are what every doctoral student needs In the doctoral program I had the privilege to take three cour Theresa M. . Damiani. NOAA- National Geodetic Survey, . Geosciences Research Division. CGSIC 2013, Nashville. 1b. Surveying, Mapping, and Geosciences Session. Aerial Surveying. All types of aircraft (helicopter, fixed wing, balloon, UAS). Presented By. Dr. Uma Shankar Singh. Faculty of administrative science and economics. ISHIK University. . ADV. AN. CED. MAR. KE. TING. MAN. AGE. MENT. Instructions. Objective: To know the differentiation and positioning in . Customer-Driven Services Marketing Strategy. Customer-Driven Services Marketing Strategy. 3 C’s. :. Customer . analysis. Overall examination of market characteristics. Customer needs and related characteristics and .