PPT-Market Segmentation, Positioning, & the Value Propositi

6 Objectives Explain STP Process Segmentation Bases Target Segment Criteria Elements of Effective Positioning Creating Brand ValueEquity STP Marketing amp the Evolution of Marketing Strategy. Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. ADOPTED BY RIM. . FOR. . 1. A BRIEF INTRO OF BlackBerry…. BlackBerry is a line of wireless handheld device developed by the Canadian company, Research In Motion (RIM).. 1999 – Introduced a two-way pager. Segmenting and. Targeting Markets. 2012-2013. . © iStockphoto.com/Rubberball. Describe the characteristics . of markets and market segments. Explain the . importance. of market segmentation. Discuss . Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Ninth . Edition. Chapter . 7. Segmentation, Target Marketing, and . Positioning. Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives. 7.1. Identify . the steps in the target marketing process.. Chapter . 7. Segmentation, Targeting, and Positioning. Copyright © . 2017, 2015, 2013 . Pearson Education, Inc.. . All Rights Reserved. Learning Objectives . (1 of 2). 7.1. Identify . the variables that global marketers can use to segment global markets and give an example of each.. Foundations for effective segmentation. It is unlikely for any company to appeal to an entire market. Identify segments of consumers . Tailor offerings to meet the wants & needs of that particular group of consumers. . Session Outline. Differentiation and Positioning . Market Segmentation. Market Targeting . Customer-Driven Marketing Strategy. Customer-Driven Marketing Strategy. Companies can not appeal to all buyers in the marketplace, or at least not to all... lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. Customer-Driven Services Marketing Strategy. Customer-Driven Services Marketing Strategy. 3 C’s. :. Customer . analysis. Overall examination of market characteristics. Customer needs and related characteristics and . SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.