PPT-Segmentation, Targeting, and Positioning

1 Global Marketing Chapter 7 Market Segmentation Represents an effort to identify and categorize groups of customers and countries according to common characteristics 7 2 Targeting The process of evaluating segments and focusing marketing efforts on a country region or group of people that has significant potential to respond. Best Segmentation Practices and Targeting Procedures that Provide Targeting Procedures that Provide the most Client the most Client - - Actionable Strategy Actionable Strategy Frank Wyman, Ph.D. Fr - paper reading. xueminzhao@tencent.com. 7/23/2014. M6D(Media6Degrees) => Dstillery. http://dstillery.com/. http://www.everyscreenmedia.com/. 2012. 年数据. M6D Data Scientist. Chief Scientist: . 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Definition of Terms: . Targeting. : Defines the people who are eligible for assistance by your program. Determines every aspect of your program, from outreach to community partnerships. Serves as the basis for screening.. Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Chapter Seven. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. Copyright ©2014 by Pearson Education. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. IN NEPAL. BY. Tara . Chouhan. Monitoring and Evaluation . Officer. Student Financial Assistance Fund Development Board. A. Meaning of PMT. PMT is based on national household surveys. Given that household income in developing countries is often difficult and expensive to measure accurately, the methodology relies on household assets and other indicators or proxies to estimate household welfare.. Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . ADOPTED BY RIM. . FOR. . 1. A BRIEF INTRO OF BlackBerry…. BlackBerry is a line of wireless handheld device developed by the Canadian company, Research In Motion (RIM).. 1999 – Introduced a two-way pager. Segmenting and. Targeting Markets. 2012-2013. . © iStockphoto.com/Rubberball. Describe the characteristics . of markets and market segments. Explain the . importance. of market segmentation. Discuss . Definition of Terms: . Targeting. : Defines the people who are eligible for assistance by your program. Determines every aspect of your program, from outreach to community partnerships. Serves as the basis for screening.. . Session Outline. Differentiation and Positioning . Market Segmentation. Market Targeting . Customer-Driven Marketing Strategy. Customer-Driven Marketing Strategy. Companies can not appeal to all buyers in the marketplace, or at least not to all... Customer-Driven Services Marketing Strategy. Customer-Driven Services Marketing Strategy. 3 C’s. :. Customer . analysis. Overall examination of market characteristics. Customer needs and related characteristics and . SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.