PPT-Customer-Driven Marketing Strategy: Creating Value for Target Customers

Session Outline Differentiation and Positioning Market Segmentation Market Targeting CustomerDriven Marketing Strategy CustomerDriven Marketing Strategy Companies can not appeal to all buyers in the marketplace or at least not to all. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . Chapter 1. Creating and Capturing Customer Value. Topic Outline. Creating and Capturing Customer Value. What Is Marketing?. Understanding the Marketplace and Customer . Needs. Marketing . Management Orientations. Relationship. Management Today. Overview. . Topics discussed:. From the marketing to the customer concept . CRM and customer value. The concept. of CRM . CRM from a business strategy perspective. Relevance of . William D. . Bygrave. , Andrew . Zacharakis. , Sean Wise. ENTREPRENEURIAL MARKETING. Chapter 5. 2. 3. Learning Objectives. Why Marketing Is Critical for Entrepreneurs . Learning Objective 5.1 Explain why marketing is critical for entrepreneurs.. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Implementing Marketing Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. Managing Customer Heterogeneity. Managing . Competitive Sustainable Advantage. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Marketing Principle #2. All Customers Change .  Managing Customer Dynamics. Agenda. Introduction. Approaches for Managing Customer Dynamics. Evolution of Approaches for Managing Customer Dynamics. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. Week 10, Lecture 10. Dr. Sally . Amer. 12/4/2020. Chapter Six. Marketing . 2-Designing a customer-driven marketing strategy. Once it fully understands consumers and the marketplace, marketing management can design a customer-driven marketing...