PPT-Customer-Driven Marketing Strategy: Creating Value for Target Customers

Session Outline Differentiation and Positioning Market Segmentation Market Targeting CustomerDriven Marketing Strategy CustomerDriven Marketing Strategy Companies can not appeal to all buyers in the marketplace or at least not to all. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. and Loyalty. Dr. Ananda . Sabil. Hussein. Chapter Questions. What are customer value, satisfaction, and loyalty, and how can companies deliver them?. What is the lifetime value of customers?. How can companies cultivate strong customer relationships?. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. Chapter 12. Priciples. of Marketing. by Philip . Kotler. and Gary Armstrong. PEARSON. 1. Supply Chains and the Value Delivery Network. The Nature and Importance of Marketing Channels. Explain why companies use marketing channels and discuss the functions these channels perform.. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Implementing Marketing Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. Managing Customer Heterogeneity. Managing . Competitive Sustainable Advantage. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Marketing Principle #2. All Customers Change .  Managing Customer Dynamics. Agenda. Introduction. Approaches for Managing Customer Dynamics. Evolution of Approaches for Managing Customer Dynamics. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. of professional . marketers. Over . 35,000 . members. Learning. Networking. Career development. www.cim.co.uk. The Chartered Institute of Marketing. Past career. Former employers: Beecham, Unilever. Prontaprint. Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. Value-Driven Engineering Design & Economic Integration. Mahelet. . Fikru. , Ph.D. (Economics). Kummer. College of Innovation, Entrepreneurship, and Economic Development. Email: . fikruma@mst.edu.