PPT-Marketing Channels Delivering Customer Value

Chapter 12 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels Explain why companies use marketing channels and discuss the functions these channels perform. L.Ingram. 2014-205. Chapter 6: Sports Market Research & Outlets . Discussion Starter:. Do you think sports and entertainment marketer researchers are different from tangible-goods researchers?. Section 1: The Research Process. Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USATel: +1 617.613.6000 www.forrester.comNavigate The Future Of Customer Service In 2014For: Application Development & Delivery Pr Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Dr. Jean-Marie Jean-Pierre. Sherita Mance. Brian Villalva. Agenda. What is Customer Service?. Why Focus on Customer Service?. Service Quality. Give ‘em the Pickle Video!. Four Things Customers Want. Determine 2-3 different ways of transportation for the following. 24 air compressors, each of 36’’x36’’x60’’, 400 p. each to Dallas, TX.. Two crates of rare orchids, 12’’x24’’x48’’, each weighing 27 pounds to NYC. Determine 2-3 different ways of transportation for the following. 24 air compressors, each of 36’’x36’’x60’’, 400 p. each to Dallas, TX.. Two crates of rare orchids, 12’’x24’’x48’’, each weighing 27 pounds to NYC. Presented by Sheryl Nolen, CEA 4-H . WebEx Houston4HCEO2 October 7, 2015. Guest Presenter: Cindy Kelly with Happier at Home . Guess What?. 3 M Company 1968. . Spencer Silver invent super strong adhesive. Relationship Management (CRM). 1. Objectives. Contrast transaction-based marketing with relationship-based . marketing.. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal . Challenges. Lynette Saunders,. Senior Analyst, Econsultancy. Lynette.saunders@Econsultancy.com. What we do. Econsultancy. econsultancy.com/transformation. 9. SUBSCRIPTION. FACE-TO-FACE TRAINING. BESPOKE DIGITAL TRANSFORMATION. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. UNIT-4 DISTRIBUTION CHANNELS AND PHYSICAL DISTRIBUTION. ------- BY PROF. . JAYASREE DAS. . (syllabus-channel of distribution-meaning and importance; types of distribution channels, factors effecting choice of distribution channel). Dr.Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . Cyber marketing . is the promotions of the products and services through internet. .