PPT-Relationship Marketing and Customer

Relationship Management CRM 1 Objectives Contrast transactionbased marketing with relationshipbased marketing Identify and explain the four basic elements of relationship marketing as well as the importance of internal . Introduction. Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them. . The CRM offers more information together about customers, marketing responsiveness, effectiveness, trends and sales. . Chapter One. Fundamental Theoretical perspectives of Relationship. :. The term ‘. Relationship. ’ can be defined as a series of interaction that takes place between two parties over a period of time.. Marketing: The Art and Science of Satisfying Customers. 1. Objectives. Define marketing, explain how it creates utility, and describe its role in the marketplace.. Contrast marketing activities during the four eras in the history of marketing.. Strategic marketing. Customer relationship management. What is customer Relation Management (CRM)?. A company-wide business strategy designed . to optimize . profitability. revenue. customer satisfaction. Finding, Captivating And Keeping Customers. Brent Leary. Partner and Co-Founder. CRM-Essentials.com | BrentLeary.com. David Alexander. Senior Product Manager. Microsoft Office Live Small Business. Overview. Classifying Relationships with Customers. . Type of Relationship--Firm and Customer. Nature of . Service Delivery . . “Membership” No Formal Relationship. Continuous. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. Chapter 1. Creating and Capturing Customer Value. Topic Outline. Creating and Capturing Customer Value. What Is Marketing?. Understanding the Marketplace and Customer . Needs. Marketing . Management Orientations. edition. Chapter 7: Relational and sustainability strategies. Learning Objectives. Understand the importance of developing relationships with customers.. Discover ways in which marketers can assess customer desirability and rank customers in terms of customer value to the firm.. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. . b. y: . Berk TUNCALI. A short video about CRM…... https://. www.youtube.com/watch?v=N35SicxQvsI. Customer relationship . management refers . to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customers. Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. ., . M.Phil.. , SET, Ph.D.,. CRM. CUSTOMER RELATIONSHIP MANAGEMENT . CRM . Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize,...