PPT-Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Chapter Seven Chapter Objectives Identify the steps in the target marketing process Understand the need for market segmentation and the approaches available to do it Explain how marketers evaluate segments and choose a targeting strategy. Introduction. Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them. . The CRM offers more information together about customers, marketing responsiveness, effectiveness, trends and sales. . the nature of marketing . plans.. B. Explain . the role of situation analysis in the marketing planning . process.. Entrepreneurship I. Objective 3.03. Marketing plan. Strategic marketing. Customer relationship management. What is customer Relation Management (CRM)?. A company-wide business strategy designed . to optimize . profitability. revenue. customer satisfaction. Finding, Captivating And Keeping Customers. Brent Leary. Partner and Co-Founder. CRM-Essentials.com | BrentLeary.com. David Alexander. Senior Product Manager. Microsoft Office Live Small Business. Overview. Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. Chapter 1. Creating and Capturing Customer Value. Topic Outline. Creating and Capturing Customer Value. What Is Marketing?. Understanding the Marketplace and Customer . Needs. Marketing . Management Orientations. edition. Chapter 7: Relational and sustainability strategies. Learning Objectives. Understand the importance of developing relationships with customers.. Discover ways in which marketers can assess customer desirability and rank customers in terms of customer value to the firm.. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Relationship Management (CRM). 1. Objectives. Contrast transaction-based marketing with relationship-based . marketing.. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal . Marketing Management Prof. B. N. F. Warnakulasooriya Dr .(Mrs.) Amila Jayarathne Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early . b. y: . Berk TUNCALI. A short video about CRM…... https://. www.youtube.com/watch?v=N35SicxQvsI. Customer relationship . management refers . to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customers. Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. ., . M.Phil.. , SET, Ph.D.,. CRM. CUSTOMER RELATIONSHIP MANAGEMENT . CRM . Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize,...