PPT-Strategic Marketing, 3 rd

edition Chapter 7 Relational and sustainability strategies Learning Objectives Understand the importance of developing relationships with customers Discover ways in which marketers can assess customer desirability and rank customers in terms of customer value to the firm. HSCI 460. DR. PAULCHRIS OKPALA. Strategy Development and Strategic Mindset. Chapter 1 Learning Objectives:. Devising a strategy is not a lock-step process that belongs to a committee or staff department.. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Relationship. Management Today. Overview. . Topics discussed:. From the marketing to the customer concept . CRM and customer value. The concept. of CRM . CRM from a business strategy perspective. Relevance of . Copyright 2010 by . Cengage. Learning Inc. All Rights Reserved . 1. What is Marketing?. What is Marketing?. A Philosophy. An Attitude . A Perspective. A Management Orientation. . A Set of Activities. CHAPTER 2. Strategic Planning for . Competitive Advantage. 2012-2013. . © AP IMAGES/JENNIFER GRAYLOCK. © 2013 by Cengage Learning Inc. All Rights Reserved.. 2. Learning Outcomes. 1. 2. 3. 4. 5. 6. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 3. The . Marketing Environment, Social Responsibility, and Ethics. 2/5/2013. Product Marketing . - Communication. Brief. . timeline. Belnet = NREN = . technology. . minded. Marketing = the ‘M’. word. First MKT profile : 2008. Marcom. Team : 2012. 2. What. ?. 2nd Edition. Dorothé. Gerritsen and Ronald van . Olderen. Part I Plan – Chapter 3. Event Marketing. . Plan phase. Introductory chapters. Chapters 1 and 2. Event Marketing. Chapter 3. Four types of marketing. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Web-focused strategies for turning a company8217s customer list into its most powerful competitive advantageFor more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more.Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book8217s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing8217s newest and most promising innovations CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital. CHAPTER 8. MARKETING ON SOCIAL MEDIA. WHAT’S IN A NAME?. The title . Marketing on Social Media. is at odds with the majority of other sources that use . social media marketing. to describe the practice. .