PPT-Marketing & Strategy

Chapter 2 Strategic Planning What is it The managerial process of creating and maintaining a fit between organizational objectives and resources and the evolving market opportunities Why is it important. Michele . Fedor. , USA. International . M. arketing Specialist. 16 November 2012. VUZF University. Business Strategies. Class of Prof. . Evgeni. . Evgeniev. : the act or process of globalizing : the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets . Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy.. Role of Marketing in Strategic Planning. Spring 2016. Çağ. . Üniversitesi. 4 Characteristics of High-Performing Business. Stakeholders. Processes. Resources. Organization. Stockholders. Customers. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. The “New” Original Burger. Frank Daniel. William DePledge. Jacob Myers. Jessi. Wallace. Johnny Rockets. Current Marketing Situation. Company History. Founded in 1986 by . Ronn. . Teitelbaum. Opened in Fresno, CA 1999. I. II. Background . Marketing Strategy. III. IV. Consumer Target & Insights. Marketing Plans. Contents. IV. 1H Review & 2H Plan. 3D Product Offering. Samsung has created the industry’s first . Partnering to Build Customer Relationships. Chapter 2. Priciples. of Marketing. by Philip . Kotler. and Gary Armstrong. PEARSON. 1. Companywide Strategic Planning: Defining Marketing’s Role. Explain company-wide strategic planning and its four steps.. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Based on First Principles and Data Analytics. Research Toolbox. Agenda. Introduction. Research . Methods and Data. Marketing Engineering Analysis. Markstrat . Simulation (Part II). Marketing Strategy Project. Implementing Marketing Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. Managing Customer Heterogeneity. Managing . Competitive Sustainable Advantage. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Quick tips: Principles. Simon Kingsnorth. Author of Digital Marketing Strategy: An integrated approach to digital marketing. User Experience. Ensure your roles are defined clearly. Who owns UX, design, business requirements?. Topic . 5 . – Planning marketing communications. Understand the structure of a marketing communications plan. Identify and discuss communications objectives. Examine the different steps used in a marketing communications plan .