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Relationship Marketing VS Relationship Marketing VS

Relationship Marketing VS - PowerPoint Presentation

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Uploaded On 2020-06-19

Relationship Marketing VS - PPT Presentation

Customer Relationship Management By Langgeng Setyono Business Administration Introduction Marketing is a very important part in the business organization Marketing Important Introduction ID: 782259

relationship marketing customers customer marketing relationship customer customers crm important company business consumers strategy services office management maintaining concept

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Presentation Transcript

Slide1

Relationship Marketing VS Customer Relationship Management

By

Langgeng

Setyono

Business Administration

Slide2

Introduction

Marketing is a very important part in the business organization.

Marketing

Important

Slide3

Introduction

A successful business organization must have a good marketing management.

Marketing

Success

Company Success

Failed

Company Failed

Slide4

Marketing Duties

Getting customers or consumers

Maintaining customer

Face environmental changes including competitive response

Need Strategy

Marketing Relationship

Customer Relationship Marketing

Slide5

Our Problem

Slide6

Relationship

Marketing

The development of marketing

The Reason Why MR become strategy

Slide7

Relationship

Marketing

Relationship marketing is growing in the business world because businessmen realize that in order to develop and maintain a business, not only to get a lot of customers, but also how to get customers, nurture and retain those customers

Definition

Slide8

Relationship Marketing

Definition

Duncan, and

Moriaty

relationship marketing is a marketing approach to customers that enhance the company's long-term growth and maximum customer satisfaction.

Kotler

and Armstrong, "Relationship marketing is the process of creating, maintaining and transferring excellence, value-laden relationship between customers and other stakeholders".

Slide9

Relationship

Marketing

Purposess

Propose that relationship marketing refers to marketing activities aiming at establishing and

maintaining “relational exchanges

”. Also,

continuous

process focusing in three communication elements:

interaction, dialogue and value

. Within a web site’s online environment “communication” could be translated to information exchange, direct two-way communication and

customised

interactive transactions.

Slide10

Relationship Marketing

R

elationship

M

arketing

P

rogram

Slide11

Relationship

Marketing

Benefits of

Marketing Relationship

Slide12

Customer Relationship Management

Slide13

Customer Relationship Management

Aim of CRM

Slide14

Customer Relationship

Mangement

Many aspects are covered in the CRM. These aspects will generally deal directly with one of the following aspects:

Front office operations that directly interact with customers such as direct meeting, phone call, e-mail, online services, etc..

Back office operations are highly influential on the activity on the service in the front office as part payment, maintenance, planning, marketing, etc..

Business relationships, the interaction with the company and other partners such as suppliers / vendors, retail outlets and distribution, industrial networks. The external network will support activities in the front and back office.

Key Data in CRM can be analyzed with a view to planning a campaign to targeted marketing, to understand the business strategy, and decide the success of CRM activities such as market share, customer characteristics, revenues and profits.

Slide15

Customer Relationship Marketing

Basic

model

of CRM which

contain

to

basic components:

A

database of customer activity,

Analyses

of the database,

Given

the analyses, decisions

about customers to targettools for targeting the

customer,How to build relationships with the Targeted customers

Slide16

The Important of MR VS CRM

At first the company only focused on increasing production capacity and sales

volume.

Manufacturers

just thinking how to increase profit only, consumers only in view of an object which only consume goods and services

alone.

Consumers

are considered nothing more than just a transactional relationship object, after the transaction the relationship between producers and consumers has been completed.

Old paradigm

Slide17

The Important of RM VS CRM

Relationship marketing is an important value in the marketing business enterprise is

It is hoped that consumers are satisfied with the products and services offered.

able to establish long-term relationship with their customer. Long-term relationship means that loyal customers who have a high retention rate to stay in touch with the company in satisfying their needs and wants are satisfied. The focus of relationship marketing is to acquire and retain customers.

treat customers well, increasing the company's core services through value addition, and most importantly provide the service that is needed by each individual. Basically the core of customer relationship marketing.

The Important of MR

Slide18

The Important of RM VS CRM

The Important of CRM

Slide19

Differences

Between

RM

VS

CRM

Aspect

RM

CRM

Purpose

Mantaining

Relational

exchange

To retention and looking for new customer by an application

Characteristics

Strategy of concept in marketingTools in marketing

Technology

No

Using

Technology

Method

Responses

the other parties

Using

application to looking for name , address, Amount of sales,

etc

Slide20

Conclussion

1

CRM is a strategy to retain and develop profitable customer for the company . The goal is meeting the needs of today's consumers to produce better products and services , forming a good relationship .

2

Relationship marketing is the process of creating , maintaining and transferring excellence , value-laden relationship between customers and other stakeholders

3

While relationship marketing is a sales and marketing concept , CRM Refers to the tools used to carry out the concept .

Slide21

Thank You Very Much