PPT-Events as a Strategic Marketing Tool

2nd Edition Dorothé Gerritsen and Ronald van Olderen Part I Plan Chapter 3 Event Marketing Plan phase Introductory chapters Chapters 1 and 2 Event Marketing Chapter 3 Four types of marketing. However up to date the advantages have proved elusive in practice It is argued that the current focus in the corporate branding literature on core values and culture makes the organization over focused on its own identity and reduces its responsiven Presenters:. Amanda . Kochirka. , Gannon University Small Business Development Center. Bob Wooler, The Nonprofit Partnership. What We Will Discuss…. Event statistics. Things to consider. Planning the event. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. = . the. . independent. . Technology Partner. . in . the. machining. . industry. Who . is. TCM?. 14.09.2011. Marketing & . Sales. 2. of 18. Austria. Stainz. Deutschlandsberg – Epcos. . Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Relationship. Management Today. Overview. . Topics discussed:. From the marketing to the customer concept . CRM and customer value. The concept. of CRM . CRM from a business strategy perspective. Relevance of . CHAPTER 2. Strategic Planning for . Competitive Advantage. 2012-2013. . © AP IMAGES/JENNIFER GRAYLOCK. © 2013 by Cengage Learning Inc. All Rights Reserved.. 2. Learning Outcomes. 1. 2. 3. 4. 5. 6. Report of Findings. Table of Contents. Page. . Number. Background & Objectives………………………………………………………………………………… 3. Methodology . ………………………………………………………………………………………………. Prepared for: Events Intercept Survey Services Report of Findings Table of Contents Page Number Background & Objectives………………………………………………………………………………… 3 2/5/2013. Product Marketing . - Communication. Brief. . timeline. Belnet = NREN = . technology. . minded. Marketing = the ‘M’. word. First MKT profile : 2008. Marcom. Team : 2012. 2. What. ?. Strategic Management for Tourism Hospitality & Events. Mission – Vision – Goals. What. . the organisation is trying to be and trying to achieve;. require . congruency. and . fit . between levels;. Commission on Fashion Arts & Events . Strategic . Marketing . Update. October 29, 2014. CFAE Mission Statement. The Commission on Fashion Arts and Events is organized for the purpose of promoting the fashion and beauty industry as a viable... CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital. CHAPTER 8. MARKETING ON SOCIAL MEDIA. WHAT’S IN A NAME?. The title . Marketing on Social Media. is at odds with the majority of other sources that use . social media marketing. to describe the practice. .