PPT-Enable marketing, sales, and customer service teams by succ

customer relationship management Select and Implement a Customer Relationship Management Platform CRM platforms are the workhorses that provide functional capabilities and data for customer experience management IT needs to be a trusted partner in CRM selection and implementation but the business also needs to own the requirements and be involved from the getgo Think of IT as a conductor of the CRM orchestra. Introduction. Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them. . The CRM offers more information together about customers, marketing responsiveness, effectiveness, trends and sales. . Marketing Terms. Marketing. : all business activity undertaken to encourage the moving of goods . from . the grower or producer to the final consumer, including selling, advertising, promotions, and packaging. 1.02B Explain the role of customer service as a component of selling relationships.. Distinguish . between customer service as a process and customer service as a function.. Customer . service in selling. H. ILSZ. Yvonne Hilsz. Speaker :: Trainer :: Coach. +. 61 416 031 . 109. yvonne@yvonnehilsz.com. www.yvonnehilsz.com. Australia's Leading Female Sales . and. . Customer Service Specialist . “. Yvonne's training completely transforms . AND CUSTOMER CARE. Elygra: Our Work. TRAINING. BRANDING. SIGNAGE. PRINTED MATERIAL. MARKET RESEARCH. CONSULTANCY. Examples of promotional work. Examples of branding work. Other Items. Agenda. What is marketing?. Chapter Two. Mrs. Morrey. Putting the Customer First. 2.3 Target . Markets. 2.4 customer service. Define TARGET MARKETS and MARKET SEGMENTS. Describe how businesses use MARKET SEGMENTATION. Explain the importance of CUSTOMER SERVICE. Distinguish . between customer service as a process and customer service as a function.. Customer . service in selling. . Is . a process rather than a function. Is . a relationship rather than a department. Jeff Dworkin. jeff.dworkin@marketingautomaton.partners. calendly.com/. jeffdworkin. /. @. mktgpartner. “There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”. Topic 4. CUSTOMER RELATIONSHIP MANAGEMENT. Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers.. CRM refers to the methodologies and tools that helps businesses manage customer relationships in an organized way.. **Use presentation mode to enable button links**. Sales Force Structure. Organizational model effectiveness vs. efficiency. Sales Force Size. Match selling capacity to market demand. Design. Sales Force. Marketing & Measuring ROI. The Burning Question?. How do we Measure Marketing Success?. Objectives. Marketing. Strategy. Strategy. Deployment. Success. Metrics. Strategy. Fine-Tuning. Marketing. . Marketing Terms. Marketing. : all business activity undertaken to encourage the moving of goods . from . the grower or producer to the final consumer, including selling, advertising, promotions, and packaging. Panelists. - Sarah Drake, Regional Director of Marketing, E-Commerce and Inside Sales, PFERD . - Julie Trottier, VP Commercial Marketing – Global, MechanixWear. Semester Genap 2010/2011. Learning Objectives. Understand the meaning of the terms ‘customer life cycle’ . Define the strategies that can be used to recruit new customers. Understand how to select which customers to target for retention.