PPT-Customer Relationship Management (CRM)

Introduction Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them The CRM offers more information together about customers marketing responsiveness effectiveness trends and sales . Unit 3. Streamlining Business Operations. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. What Is Customer Relationship Management? 2An overview of three CRM productsAbout Governor Technology (. CRM. ). Yoga . Mahesa. & . Hendrik. . Gunawan. 3 Important things in organization. Product / service. SCM. Operational. ERP. Customer. CRM. Customer relationship management. (. CRM. ). a model for managing a company’s interactions with current and future customer. Strategic marketing. Customer relationship management. What is customer Relation Management (CRM)?. A company-wide business strategy designed . to optimize . profitability. revenue. customer satisfaction. Classifying Relationships with Customers. . Type of Relationship--Firm and Customer. Nature of . Service Delivery . . “Membership” No Formal Relationship. Continuous. 1. Copyright John Wiley & Sons Canada. 9.1. Defining Customer Relationship Management. 9.2 . Operational Customer Relationship Management Systems. 9.3. Analytical Customer Relationship Management Systems . CHAPTER OUTLINE. 11.1 Defining Customer Relationship Management. 11.2 Operational Customer Relationship Management Systems. 11.3 Analytical Customer Relationship Management Systems . 11.4 Other Types of Customer Relationship Management Systems. edition. Chapter 7: Relational and sustainability strategies. Learning Objectives. Understand the importance of developing relationships with customers.. Discover ways in which marketers can assess customer desirability and rank customers in terms of customer value to the firm.. Relationship Management (CRM). 1. Objectives. Contrast transaction-based marketing with relationship-based . marketing.. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal . Topic 4. CUSTOMER RELATIONSHIP MANAGEMENT. Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers.. CRM refers to the methodologies and tools that helps businesses manage customer relationships in an organized way.. . b. y: . Berk TUNCALI. A short video about CRM…... https://. www.youtube.com/watch?v=N35SicxQvsI. Customer relationship . management refers . to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customers. Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. business-to-business . (B2B) . transactions, customer . relationship management (CRM) . systems promote sales and long-term customer relationships. Chapter 8 - Strengthening Business-to-Business Relationships via Supply Chain and Customer... ., . M.Phil.. , SET, Ph.D.,. CRM. CUSTOMER RELATIONSHIP MANAGEMENT . CRM . Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize,...