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CRM Requirements Roadmap CRM Requirements Roadmap

CRM Requirements Roadmap - PowerPoint Presentation

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Uploaded On 2020-07-04

CRM Requirements Roadmap - PPT Presentation

Demand Metrics CRM Requirements Roadmap was designed to help you map out your existing approach to various CRM elements and define your roadmap for integrating these functionsapplications into your CRM platform over a three year period ID: 795550

manual crm management system crm manual system management year roadmap marketing requirements support prm email sales customer relations partner

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Slide1

CRM Requirements Roadmap

Demand Metric’s CRM Requirements Roadmap was designed to help you map out your existing approach to various CRM elements and define your roadmap for integrating these functions/applications into your CRM platform over a three year period.

For each function, determine if you have a function, what system is currently used for that function, and decide which year, if at all, you will integrate with your CRM platform.

Slide2

Partner Relations

Customer Support

Sales

MARKETING

TODAY

YEAR 1

YEAR 2

YEAR 3

Manual

Email System

CRM

CRM

CRM

CRM

CRM

CRM

CRM

Manual

CRM

CRM

CRM

Old CRM

CRM

CRM

CRM

CRM

None

CRM

CRM

Manual

Manual

CRM

CRM

None

Content System

Analytics System

CRM

Digital Asset System

CRM

MARKETING

Campaign Management

Email Marketing

Auto-Response Emails

Search Marketing

Lead Management

List Management

Predictive Analytics

Content Production

Digital Assets

Event Management

Surveys & Feedback

Manual

Email System

CRM

SEO System

PRM System

SEO System

Email System

Survey System

Survey System

CRM

CRM

CRM

CRM

CRM REQUIREMENTS ROADMAP

Slide3

Marketing

Partner Relations

Customer Support

SALES

CRM REQUIREMENTS ROADMAP

SALES

TODAY

YEAR 1

YEAR 2

YEAR 3

Manual

Old CRM

CRM

CRM

CRM

CRM

CRM

CRM

CRM

Manual

CRM

CRM

CRM

Old CRM

CRM

CRM

CRM

CRM

None

CRM

CRM

Manual

Manual

CRM

CRM

None

Proposal System

CRM

CRM

Territory Management

Opportunity Management

Account/Contact Mgmt.

Activity Management

Lead Management

Forecasting

Document Management

Proposal Management

Email Templates

Asset Management

Compensation

Manual

Old CRM

CRM

CRM

CRM

CRM

Manual

Manual

Manual

Manual

CRM

None

Manual

Manual

CRM

Slide4

Marketing

Partner Relations

CUSTOMER SUPPORT

Sales

CRM REQUIREMENTS ROADMAP

CUSTOMER SUPPORT

TODAY

YEAR 1

YEAR 2

YEAR 3

CRM

CRM

CRM

CRM

CRM

CRM

CRM

Manual

CRM

CRM

CRM

CRM

CRM

CRM

CRM

None

CRM

CRM

Manual

Manual

CRM

CRM

None

CRM

CRM

Self-Service Portal

Web Forms

Email-to-Case

Case Management

Contact Management

Contact Management

Contact Management

Call Scripting

Live Chat

Telephony Integration

Support System

CRM

KM System

Old CRM

CRM

CRM

CRM

Knowledge Management

None

None

Community System

Manual

CRM

CRM

CRM

CRM

Manual

Live Chat System

None

Manual

Slide5

PARTNER RELATIONS

Marketing

Sales

Customer Support

PARTNER RELATIONS

TODAY

YEAR 1

YEAR 2

YEAR 3

Manual

PRM System

CRM

CRM

None

CRM

CRM

CRM

Manual

Manual

CRM

CRM

None

Manual

Manual

Manual

Manual

CRM

CRM

CRM

Old CRM

CRM

CRM

CRM

Old CRM

CRM

CRM

CRM

None

CRM

CRM

CRM

Manual

Manual

CRM

CRM

None

PRM System

PRM System

CRM

Manual

PRM System

PRM System

CRM

Recruitment

Account Management

Training

Channel Plans

Lead Flow

Deal Registration

Opportunity Management

Pricing Management

Communications

Performance Management

Reporting

CRM REQUIREMENTS ROADMAP