PPT-CUSTOMER RELATIONSHIP MANAGEMENT

Topic 4 CUSTOMER RELATIONSHIP MANAGEMENT Customer relationship management CRM is a model for managing a companys interactions with current and future customers CRM refers to the methodologies and tools that helps businesses manage customer relationships in an organized way. Introduction. Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them. . The CRM offers more information together about customers, marketing responsiveness, effectiveness, trends and sales. . Unit 3. Streamlining Business Operations. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. (. CRM. ). Yoga . Mahesa. & . Hendrik. . Gunawan. 3 Important things in organization. Product / service. SCM. Operational. ERP. Customer. CRM. Customer relationship management. (. CRM. ). a model for managing a company’s interactions with current and future customer. June 25, 2014. Example: HomeShop18. A view on FIFA World Cup Brazil 2014 Xbox 60 Game on the . Homeshop. 18 TV channel. Price = . Rs. 2750 (TV) against . Rs. . 3099 (online) against original price . By: Tori, Sarah & Katie. Agenda. Brief explanation of the emergence of this theory. D. efinition . and content involving RMT. How RMT contributes to the practice and management of public relations. Strategic marketing. Customer relationship management. What is customer Relation Management (CRM)?. A company-wide business strategy designed . to optimize . profitability. revenue. customer satisfaction. Classifying Relationships with Customers. . Type of Relationship--Firm and Customer. Nature of . Service Delivery . . “Membership” No Formal Relationship. Continuous. 1. Copyright John Wiley & Sons Canada. 9.1. Defining Customer Relationship Management. 9.2 . Operational Customer Relationship Management Systems. 9.3. Analytical Customer Relationship Management Systems . CHAPTER OUTLINE. 11.1 Defining Customer Relationship Management. 11.2 Operational Customer Relationship Management Systems. 11.3 Analytical Customer Relationship Management Systems . 11.4 Other Types of Customer Relationship Management Systems. edition. Chapter 7: Relational and sustainability strategies. Learning Objectives. Understand the importance of developing relationships with customers.. Discover ways in which marketers can assess customer desirability and rank customers in terms of customer value to the firm.. Idea. Design. Engineer. Manufacture. TQM. Knowledge. Knowledge. Knowledge. Knowledge. Knowledge: What . can you learn from Steve Jobs. https://www.youtube.com/watch?v=rtT9N9L_4-w. . 6.14m . Knowledge Management Cycle. Customer Relationship Management. By . Langgeng. . Setyono. Business Administration . Introduction. Marketing is a very important part in the business organization. . Marketing. Important. Introduction. Relationship Rewrite Method PDF, EBook by James Bauer™ » The Surprising Secret That Guarantees He’ll Never Pull Away From You Again Failure Modes in Partner Relationship Management. Companies selling to the channel need to understand some of the core principles of . partner relationship management. . In other articles we have discussed why partner relationship management...