PPT-CHAPTER 9 Customer Relationship Management and Supply Chain Management

1 Copyright John Wiley amp Sons Canada 91 Defining Customer Relationship Management 92 Operational Customer Relationship Management Systems 93 Analytical Customer Relationship Management Systems . Chapter 15. MIS 373: Basic Operations Management. Learning Objectives. After this lecture, students will be able to . Explain the terms supply chain and . logistics. Discuss the importance of supply chain management. 21st-Century Supply Chains. The supply chain revolution. Why integration creates value. Generalized supply chain model. Responsiveness. Financial sophistication. Globalization . Overview of 21. st. -century supply chains. chain management (SCM) systems supporting . business-to-business . (B2B) . transactions, customer . relationship management (CRM) . systems promote sales and long-term customer relationships. Chapter 8 - Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship Management. 9. Customer Relationship Management and Supply Chain Management. 1. Copyright John Wiley & Sons Canada. Copyright John Wiley & Sons Canada. 2. 9.1 Defining Customer Relationship Management. Unit 1. Achieving Business Success. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Unit One. CHAPTER OUTLINE. 11.1 Defining Customer Relationship Management. 11.2 Operational Customer Relationship Management Systems. 11.3 Analytical Customer Relationship Management Systems . 11.4 Other Types of Customer Relationship Management Systems. McGraw-Hill/Irwin. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.. Supply Chain. Supply Chain. :. the sequence of organizations - their facilities, functions, and activities - that are involved in producing and delivering a product or service. Supply Chains. Supply Chain Management. Information Technology Support for Supply Chain Management. Describe the three components and the three . flows . of a supply chain.. Identify popular strategies to solving . Business Communications. SECTION 8.1. Supply Chain Management. BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS. Integration. – Allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems. From Boeing’s 787…. To Topper the Trick Terrier…. Voice Recognition Requirements:. (San Francisco). Voice Recognition Programming:. (Taiwan). Plastic Eyes:. (Shenzhen, China). Plastic Body: (Malaysia). Strategy and Design. Russell and Taylor. Operations and Supply . Chain . Management, 8th Edition. © 2014 John Wiley & Sons, Inc. - Russell and Taylor 8e. 10-. 2. © 2014 John Wiley & Sons, Inc. - Russell and Taylor 8e. business-to-business . (B2B) . transactions, customer . relationship management (CRM) . systems promote sales and long-term customer relationships. Chapter 8 - Strengthening Business-to-Business Relationships via Supply Chain and Customer... Module One:. . . An Overview of International. Supply Chain Management. 1. Class Agenda. Supply Chain Management & Logistics defined. Functional activities within a global supply chain (Who does what?). Week . 1. Introduction to . Value. Chain Management. 1-. 2. Supply Chain Management. Supply Chain. : . A . supply chain . consists of all parties involved, directly or indirectly, in fulfilling a customer request. .