PPT-Relationship Management Theory

By Tori Sarah amp Katie Agenda Brief explanation of the emergence of this theory D efinition and content involving RMT How RMT contributes to the practice and management of public relations. Introduction. Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them. . The CRM offers more information together about customers, marketing responsiveness, effectiveness, trends and sales. . Unit 3. Streamlining Business Operations. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. psychology. What can you remember from last week?. This week we will be focusing on maintenance. Reward/Need Satisfaction Model. RECAP. So what are the five factors influencing relationship formation that are rewarding to us?. Mate Selection Theories. Mate Selection Theories. Social Homogamy. Ideal Mate Theory. Developmental Perspective. Evolutionary Psychology. Social Exchange Theory. Filter Theory. Social Homogamy. People are attracted to those from . Strategic marketing. Customer relationship management. What is customer Relation Management (CRM)?. A company-wide business strategy designed . to optimize . profitability. revenue. customer satisfaction. 2. Outline. Data Modeling: Big picture. E-R Model. Attributes. types. Relationships. connectivity, cardinality. strength, participation, degree. Entities. composite entity. supertype/subtype. Table Normalization. Experience. United Southeast . Regional Conference. Wednesday. , May . 30, . 2012. Charleston, SC. 2. Purpose. :. Develop long-term Relationship Plan for key segments. Process. :. . Define experience & outcomes . 4 Main Groups of Theories. (6 actual theories altogether). Classical. Behavioral. Management Science. Integrative:. Systems Theory. Sociotechnical. Theory. Contingency Theory. Copyright © 2009 South-Western/Cengage Learning. All rights reserved.. Bargaining. Sampling. The Social Phase. Commitment. Grave Dressing Phase. Get you thinking- How does this clip link to Social exchange theory?. Objectives. Learning Objectives. On completion of this unit you should be familiar with the following:. Management Functions in Recreational Therapy Chapter 1 Introduction to Management Definition of Management (Grohar-Murry & Langan, 2011) “ Management is considered a discipline and a process. Management, as a process, uses both interpersonal and technical aspects through which objectives of an organization (or part of it) are accomplished efficiently and effectively by using human, physical, financial, and technical resources. The management role is dedicated to facilitating the work in the organization through one’s own efforts and the efforts of others.” . b. y: . Berk TUNCALI. A short video about CRM…... https://. www.youtube.com/watch?v=N35SicxQvsI. Customer relationship . management refers . to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customers. PRESENTED BY:. M.RIZWAN. 14-MS-EM-FT-07. PRESENTED TO:. PROF DR MUKHTAR HUSSAIN SAHIR. SCIENTIFIC MANAGEMENT . Scientific management is often referred to as Taylorism, as it was created by FW Taylor in the early 20th century. The basic principle is the use of time and motion and efficiency studies to determine how fast a job can be done and monitor how fast and well the workers are doing it. Failure Modes in Partner Relationship Management. Companies selling to the channel need to understand some of the core principles of . partner relationship management. . In other articles we have discussed why partner relationship management... ., . M.Phil.. , SET, Ph.D.,. CRM. CUSTOMER RELATIONSHIP MANAGEMENT . CRM . Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize,...