PPT-CLASS: M.COM(PREVIOUS) SEMESTER-2 SUBJECT: STRATEGIC MARKETING TOPIC: MARKET SEGMENTATION,

SUBJECT STRATEGIC MARKETING TOPIC MARKET SEGMENTATION TARGETING AND POSITIONING PROF RAJESH BALA ASSISTANT PROFESSOR DEPARTMENT OF COMMERCE amp MANAGEMENT IB PG COLLEGE PANIPAT KURUKSHETRA UNIVERSITY KURUKSHETRA. By. . SOMESHWAR.K. M.PHARM.. II - SEMESTER . . . Department of Pharmaceutics. University College of Pharmaceutical Sciences,. KAKATIYA UNIVERSITY. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Chapter Seven. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. Copyright ©2014 by Pearson Education. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Kirk Smith . Fall . 2017. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options?. Building a marketing strategy (STP). Some stuff I could buy. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Week 5. Dr. Jenne Meyer. BUS7500 . Article reviews. 8. Identifying Market Segments and Targets. Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 8-. 4. Effective Targeting Requires…. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Foundations for effective segmentation. It is unlikely for any company to appeal to an entire market. Identify segments of consumers . Tailor offerings to meet the wants & needs of that particular group of consumers. Selecting Target Market Segments. Market Targeting. Segment size and growth. Can you meet the growth challenges. Competition. Segment structural attractiveness. Competitors. Substitute products . Power of buyers. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. Segmentation and Targeting STP (Segmentation, Targeting, and Positioning) Needs-based segmentation Cluster Analysis Discriminant Analysis Market Segmentation Market segmentation is the subdividing of a market into distinct subsets of