PPT-Customer Choice Behavior and Segmentation

Kirk Smith Fall 2017 Session Topics Who are your competitorsreally Market Segmentation How do customers choose between options Building a marketing strategy STP Some stuff I could buy. Varun. . Gulshan. †. , . Carsten. Rother. ‡. , Antonio . Criminisi. ‡. , Andrew Blake. ‡. and Andrew . Zisserman. †. . 1. Star-convexity. †. Visual . Geometry Group, University of . Oxford, UK . Shuai Zheng, Ming-Ming Cheng, Jonathan Warrell, Paul Sturgess, Vibhav Vineet, Carsten Rother*, Philip H. S. Torr. Torr Vision Group, University of Oxford. *The . Technische Universität . Dresden. Traditional Goal. Approach for Topology-Change-Aware Video Matting. Jinlong Ju. 1. , Jue Wang. 3. , . Yebin. Liu. 1. , . Haoqian. Wang. 2. , . Qionghai. Dai. 1. Department of Automation, Tsinghua University, China. Sungsu. Lim. AALAB, KAIST. Image Segmentation. Computer vision. : make machine to see or to understand/ . interpret . the scenes (images & videos) like human do.. Image segmentation. is one of the most challenging issues in computer vision.. By: A’laa . Kryeem. Lecturer: . Hagit. Hel-Or. What is . Segmentation from . Examples. ?. Segment an image based on one (or more) correctly segmented image(s) assumed to be from the same . domain. - continuous and discrete approaches . 2 : . Exact . and approximate techniques. . - non-submodular and high-order problems. 3: Multi-region segmentation (Milan). - high-dimensional applications . Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Anurag Arnab. Collaborators: . sadeep. . Jayasumana. , . shuai. . zheng. , Philip . torr. Introduction. Semantic Segmentation. Labelling every pixel in an image. A key part of Scene Understanding. Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . 2015. 2. 12.. Jeany Son. References. Bottom-up Segmentation for Top-down . Detection, CVPR 2013. Segmentation-aware Deformable Part Models, CVPR 2014. 2. Prior Works on Segmentation & Recognition. Mahalanobis. distance. MASTERS THESIS. By: . Rahul. Suresh. COMMITTEE MEMBERS. Dr.Stan. . Birchfield. Dr.Adam. Hoover. Dr.Brian. Dean. Introduction. Related work. Background theory: . Image as a graph. J.. Su. 1. , T. Tourdias. 2. , M.Saranathan. 1. , . and B.K. .Rutt. 1. 1. Department of Radiology, Stanford . University, Stanford, CA, United . States. 2. Department . of Neuroradiology. , Bordeaux University Hospital, Bordeaux, France. via Subspace Clustering. Ruizhen. Hu . Lubin. Fan . Ligang. Liu. Co-segmentation. Hu et al.. Co-Segmentation of 3D Shapes via Subspace Clustering. 2. Input. Co-segmentation. Hu et al.. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework.